Mediaedge:cia has been appointed to handle the media planning and buying business for Heinz in Italy, Spain, and Portugal. The account was won after a three way pitch including Vizeum and OMD; incumbent Starcom did not take part in the pitch. Spending was not revealed.
Starmark International has added Seisint Decision Services Inc. (SDS) to its B2B client roster. Starmark has been tapped to provide fully integrated marketing services, including advertising, public relations, and marketing, in support of Securint, a new online screening product developed by SDS. Spending was not revealed.
After a three-month review, Carpet One has named Ten United as its agency of record. Select Resources International, Santa Monica, Calif., handled the review. The budget will exceed $20 million, and will go to broadcast, online, and print advertising, point-of-sale and promotional materials.
GMAC Mortgage Corp. has assigned Enlace Communications creative and media responsibilities for the company’s first integrated Hispanic marketing initiative. Spending was not disclosed.
Planning Group International announced that Terremark Worldwide, an operator of Tier-1 integrated network access points and services, has selected the firm as its agency of record. PGI will provide a range of advertising and marketing services, including re-branding, a new website, strategic media buying, and creative design for printed business development materials. Spending was not disclosed.
After a two-month review, SFGT, Philadelphia, has been named agency of record for Sunoco, Inc., Philadelphia. Spending was not disclosed.
After only one month in review, and before agencies pitched for the account, Subway awarded Goodby Silverstein & Partners the creative portion of its $300 million account. The company split with Fallon in May.
Euro RSCG Worldwide, New York, has been awarded Claritin's estimated $83 million account. Ogilvy & Mather, New York, previously handled the account.
Western Union has split with J. Walter Thompson, Chicago, and placed its estimated $15 million consumer advertising account in review.
After a six-week review, the newly formed Charlotte Regional Visitors Authority has selected Boone/Oakley as its first agency of record. Media will include print, outdoor, radio, Internet, direct mail and guerrilla components. Budget is undisclosed.