by on Aug 23, 12:00 AM
Cronin & Company announced two new client wins -- Baronet Coffee, an importer and roaster of high quality coffees, and Capital District Physicians' Health Plan Inc. (CDPHP), a non-profit health plan based in Albany, N.Y. For Baronet, Cronin is charged with developing a business-to-business branding and positioning platform and designing a Web site. For CDPHP, the agency will develop and execute an advertising and marketing program that promotes CDPHP as an evolving health care company offering a broad range of products. Spending was not released.
by on Aug 23, 12:00 AM
Axiss Advertising & Design has been awarded the White Party events account. The events will benefit Care Resource, South Florida's source for HIV/AIDS services. The campaign consists of both print and online elements, including banner ads, event posters, palm cards, invitations, program books, and street banners. Spending was not disclosed.
by on Aug 16, 12:00 AM
Leo Burnett USA, Chicago, has been awarded the estimated $10 million Pam cooking spray account. Fogerty Klein Monroe, Dallas, TX, previously handled the account.
by on Aug 16, 12:00 AM
Avenue A/Razorfish has been named digital marketing agency for Blockbuster Online. Last week, Blockbuster launched Blockbuster Online, an Internet movie rental service. This week, the agency will launch a digital marketing campaign to introduce the company's new online service.
by on Aug 16, 12:00 AM
After a six-week review, the newly formed Charlotte Regional Visitors Authority has selected Boone/Oakley as its first agency of record. Media will include print, outdoor, radio, Internet, direct mail and guerrilla components. Budget is undisclosed.
by on Aug 16, 12:00 AM
Western Union has split with J. Walter Thompson, Chicago, and placed its estimated $15 million consumer advertising account in review.
by on Aug 16, 12:00 AM
Euro RSCG Worldwide, New York, has been awarded Claritin's estimated $83 million account. Ogilvy & Mather, New York, previously handled the account.
by on Aug 16, 12:00 AM
After only one month in review, and before agencies pitched for the account, Subway awarded Goodby Silverstein & Partners the creative portion of its $300 million account. The company split with Fallon in May.
by on Aug 16, 12:00 AM
After a two-month review, SFGT, Philadelphia, has been named agency of record for Sunoco, Inc., Philadelphia. Spending was not disclosed.
by on Aug 16, 12:00 AM
Planning Group International announced that Terremark Worldwide, an operator of Tier-1 integrated network access points and services, has selected the firm as its agency of record. PGI will provide a range of advertising and marketing services, including re-branding, a new website, strategic media buying, and creative design for printed business development materials. Spending was not disclosed.