Cronin & Company announced two new client wins -- Baronet Coffee, an importer and roaster of high quality coffees, and Capital District Physicians' Health Plan Inc. (CDPHP), a non-profit health plan based in Albany, N.Y. For Baronet, Cronin is charged with developing a business-to-business branding and positioning platform and designing a Web site. For CDPHP, the agency will develop and execute an advertising and marketing program that promotes CDPHP as an evolving health care company offering a broad range of products. Spending was not released.
Empire Communications has been named agency of record for InMotion Pictures, an airport retailer offering DVD players and movies to airline travelers in major airports across the country and in Canada. The agency also picked up International Spirits' Ivanabitch Vodka account. Spending was not disclosed.
The National Pork Board awarded its estimated $10 million account to Richards Group, Dallas. The agency beat out incumbent Campbell Mithun of Chicago, Barkley Evergreen & Partners, Kansas City, Mo., and Periscope Marketing Communications, Minneapolis, for the win.
Foote Cone & Belding (FCB), Irvine, Calif., selected Dastmalchi, Newport Beach, Calif., as its mobile marketing agency for the Taco Bell Los Angeles field account. Throughout the month of August, Dastmalchi's bilingual mobile marketing crew will travel in customized vehicles throughout Los Angeles promoting Taco Bell's "Late Night" message and exclusive new Mountain Dew Baja Blast beverage.
Charles Schwab has placed its estimated $95 million account into review. Select Resources International is handling the review.
Shanghai-based agency Nitro is creating a campaign for Twix, that will launch next month. The account is estimated at $18 million.
Delta Air Lines has parted ways with its agency of record, BrightHouse. Agencies being considered for the estimated $40 million account are Lowe & Partners Worldwide; Ogilvy & Mather Worldwide; J. Walter Thompson; BBDO Worldwide; and TBWA/Chiat/Day, all in New York.
TM Advertising has created a new business unit dedicated solely to nontraditional communications. Called LINK, the unit specializes in creating new ways to connect people with brands through design, advertising, street marketing, music, art, and film. First to tap LINK is Boulder, Colo.-based Spyder, a high-performance outerwear and sportswear company, that hired LINK to help build the brand and launch a new product category.
Falcon Financial Investment Trust has selected DZP Marketing Communications, New York, to design an integrated advertising and marketing campaign. The print, direct marketing, and online campaign is scheduled to launch at the end of the month. Spending was not disclosed.
The Martin Agency has been retained by America Online to handle a branding campaign. The Martin Agency will be responsible for conceiving and executing an assignment slated to begin in the fall. BBDO, AOL's agency of record, is in the process of creating a multi-media brand campaign also debuting this fall.