Northlight Advertising has been assigned a variety of marketing communications projects for Avalon Carpet Tile and Flooring. Spending was not released.

Heavenly Mountain Resort, a member of the Vail Resorts, has selected Y&R San Francisco as its advertising agency of record. Y&R will lead the account, with sister agency Wunderman handling direct marketing, and mediaedge:cia handling media initiatives. The companies will develop a marketing campaign slated for a Fall 2006 launch. Spending was not released.

Northlight Advertising has been named agency of record for Jay West Special Occasion Fashions. Jay West specializes in bridal, prom and other women's formal wear. The agency is providing full marketing communications services. Spending was not released.