by on Oct 10, 12:39 PM
The Evansville BlueCats, professional indoor football team, has chosen Keller Crescent Company as its agency of record to produce all creative material and handle media placement. The work will include TV, outdoor, radio, and print components. Spending was not released.
by on Oct 3, 3:52 PM
Luggage brand Tumi has placed its $10 million advertising account in review. Avrett Free & Ginsberg currently handles the account. Agencies contending for the account include M&C Saatchi and Publicis.
by on Oct 3, 3:46 PM
Fallon Worldwide, Minneapolis, has resigned the Lee Jeans account, valued at $30 million. VF Corp., owner of Lee Jeans, has placed the account in review.
by on Oct 3, 3:32 PM
JetBlue has placed its $25 million advertising account in review. Competing for the account are Taxi, Amalgamated, Mcgarrybowen, Bartle Bogle Hegarty. J. Walter Thompson, and the incumbent The Ad Store.
by on Oct 3, 3:29 PM
Carat Fusion has been named online agency of record for Eddie Bauer. The agency will provide Eddie Bauer with consumer insight, online media planning and buying, as well as data intelligence support.
by on Oct 3, 3:26 PM
BBDO Chicago has been awarded advertising assignments for Life Savers and Creme Savers brands, both a part of the Wrigley portfolio. Foote, Cone & Belding, New York, previously handled both accounts. The account is estimated at $20 million.
by on Oct 3, 3:15 PM
JWT, New York has been awarded creative duties on the estimated $25 million L.L. Bean account.
by on Oct 3, 3:08 PM
Vaseline has moved creative duties from J. Walter Thompson to Bartle Bogle Hegarty. The account is valued at $30 million.
by on Oct 3, 3:00 PM
Hershey has parted ways with DDB Worldwide, New York, and Ogilvy & Mather. Arnold Worldwide, New York, will pick up much of the work for Hershey's, Hershey's Kisses, and Reese's brands.
by on Oct 3, 2:49 PM
Unilever has awarded its media buying and planning account in Australia to incumbent agency Universal McCann. This announcement follows a lengthy review of Unilever's media planning and buying arrangement in the Australian market. The account is worth $40 million.