by on Oct 17, 11:06 AM
Bartle Bogle Hegarty has been awarded British Airways' global advertising account, estimated at $100 million. M&C Saatchi previously handled the work.
by on Oct 10, 2:45 PM
Aquilent and Captura Group have won a contract with the US Federal Government to redesign the official portals for FirstGov.gov and its Spanish version, Espanol.gov.
by on Oct 10, 2:37 PM
Office Depot has narrowed down the agencies competing for creative duties on its estimated $85 million account to three: The Martin Agency, Kaplan Thaler Group, and Leo Burnett.
by on Oct 10, 2:28 PM
Coca-Cola has shifted its $150 million North American advertising account from Berlin Cameron & Partners to Wieden & Kennedy.
by on Oct 10, 2:24 PM
Novell has selected independent agency Philip Johnson Associates (PJA) as its global agency of record following a national review. The account, previously handled by JWT New York, is worth $10 million. The agency will be responsible for all of Novell's global communications and media planning and buying in North America. In addition, PJA will partner with London-based Banner Corporation to manage media in Europe and Asia Pacific.
by on Oct 10, 2:09 PM
PODS, a provider of mobile storage and moving solutions, has selected M&C Saatchi New York as its agency of record. Round2 of Los Angeles will handle media buying. Spending was not released.
by on Oct 10, 1:06 PM
Media Marketing Solutions, an integrated communications agency and part of GroupM, has been chosen by SlimQuick Laboratories, Toronto, to handle broadcast planning and buying for the U.S. launch of SlimQuick, a diet pill designed for women. The account is valued $1.5 million.
by on Oct 10, 12:57 PM
Century 21 has moved creative duties on its estimated $40 million account from Lowe to McGarryBowen.
by on Oct 10, 12:46 PM
Procter & Gamble has reassigned its Gillette media account in the U.S. to its primary media agency, Starcom MediaVest Group, and split up its overseas media assignments across local media shops including Publicis' SMG and Zenith Media units, as well as WPP's MediaCom unit. WPP Group's MindShare previously handled the $800 million global media planning and buying account.
by on Oct 10, 12:41 PM
BBDO West has been named the first agency of record for ProFlowers, an online fresh flower marketplace. The agency will handle strategic and creative development. Spending was not revealed.