DGWB Advertising & Communications has been selected as agency of record for AutoNation's California Region, consisting of the Power Automotive Group in Southern California and AutoWest Automotive Group in Northern California. The agency will handle strategic planning, advertising, media planning and buying, and Hispanic marketing.

StrawberryFrog has been awarded Unisys' estimated $10 million advertising account.

LG Electronics has placed the creative portion of its estimated $50 million account in review. BrandBuzz currently handles the account.

Monsanto Dairy, a company that specializes in health and breeding products for dairy animals, has selected Osborn & Barr Communications as its agency of record. The agency is charged with creative duties, media services, digital marketing, and public relations. Spending was not released.

Lithonia Lighting has selected Olive Studio as agency of record for its Outdoor Lighting division. The agency is charged with rebranding all of the product lines sold as part of the outdoor portfolio. Spending was not disclosed.

MSNBC.com has named SS+K as its marketing agency of record. SS+K will provide brand strategy work; MSNBC.com is slated to launch a campaign late this summer. According to industry sources, the account is worth between $7 and $10 million.

Omnicom Group has entered into an agreement with Motorola, giving the company access to the creative resources of various Omnicom agencies including BBDO New York, AMV BBDO, Goodby, Silverstein and Partners, and Siegel and Gale. BBDO New York will serve as the central coordinating agency.

The National Football League has tapped BBDO North America to handle a series of undisclosed projects for the upcoming season. BBDO will partner with Atmosphere BBDO, Rapp Collins, and OMD USA to provide marketing and creative support. Spending was not released.

689 Design has been hired to design and manage the Web sites for the Pala Mesa Golf Resort and Le Montrose Suites Hotel of Beverly Hills, both in California.

MediaVest has been awarded Comcast's $100 million media planning and buying account. The agency bested PHD, Carat and incumbent Star Group for the win.