Jewelry designer Scott Kay has chosen ID Society as its online marketing agency. Billings were not disclosed.

Commerce Bank has placed its $10 million advertising account in review. Incumbent Tierney Communications, along with Berlin Cameron United, Grey Worldwide, Cliff Freeman & Partners, and Hill Holliday will compete for the account.

Duval Guillaume New York has been retained by the U.S. Department of the Navy's Naval Safety Center, to develop a new advertising and public awareness campaign promoting motorcycle safety among sailors and Marines. Billings for the campaign were not disclosed.

Delta Air Lines has chosen SS+K to handle all of its marketing efforts, including non-traditional, mass and alternative media, new brand ID (logo design, typography etc), and all experiential and entertainment-based branding. Spending is estimated at $50 million to $60 million. Delta's previous agency was Ogilvy & Mather.

GSD&M and Publicis Worldwide have been awarded creative chores on the BMW North America account.

The Gap has placed the media planning portion of its $100 million account in review. Incumbent PHD, Carat, Mediaedge:cia, Media Group, and Starlink will compete for the account.

MPG has been awarded media planning and buying responsibilities by the International Truck and Engine Corporation. The account was won following a review and will be handled out of MPG's Chicago office. Bagby and Company, Chicago, will handle creative chores. Fallon previously handled the account. Billings were not disclosed.

CUNA Mutual Group has selected McClain Finlon Advertising as its first agency of record. Previous advertising was handled in-house. Work will break online this month. The Bedford Group, Atlanta, managed the search. The agency bested Tierney Communications, Philadelphia; Periscope, Minneapolis; Mackenzie, Minneapolis; Eric Mower and Associates, Syracuse; Masius, New York; and HSR Business to Business, Cincinnati, for the win. Spending is undisclosed.

Vogue has retained Organic to redesign its ShopVogue.com Web site. The site is slated to launch in September.

Openwave Systems, a provider of open software products and services for the communications and media industry, has named Y&R San Francisco a brand consultant partner. The agency will develop Openwave's brand strategy, messaging architecture, and corporate identity system, with work focusing on Openwave's consumer audience. Spending was not released.