• Scott Kay-ID Society
    Jewelry designer Scott Kay has chosen ID Society as its online marketing agency. Billings were not disclosed.
  • Walkers Shortbread - ID Society
    Scottish shortbread maker Walkers Shortbread has chosen ID Society as its online marketing agency. Billings were not disclosed.
  • Movielink - Donat/Wald
    Donat/Wald has been named the agency of record for Movielink, a movie download service. The agency has begun a nationwide campaign that spans print, radio, television and the Internet, and is managing all creative development and media buying for the campaign. Billings were not disclosed.
  • Centrum - In Review
    Wyeth's Centrum line of vitamin and nutrition brands has put its $45 million account up for review. Carrafiello Diehl & Associates is the incumbent agency. The competition will begin in May.
  • Lithonia Lighting - Olive Studio
    Lithonia Lighting has selected Olive Studio as agency of record for its Outdoor Lighting division. The agency is charged with rebranding all of the product lines sold as part of the outdoor portfolio. Spending was not disclosed.
  • Monsanto Dairy - Osborn & Barr
    Monsanto Dairy, a company that specializes in health and breeding products for dairy animals, has selected Osborn & Barr Communications as its agency of record. The agency is charged with creative duties, media services, digital marketing, and public relations. Spending was not released.
  • LG Electronics
    LG Electronics has placed the creative portion of its estimated $50 million account in review. BrandBuzz currently handles the account.
  • StrawberryFrog - Unisys
    StrawberryFrog has been awarded Unisys' estimated $10 million advertising account.
  • DGWB Advertising & Communications - AutoNation
    DGWB Advertising & Communications has been selected as agency of record for AutoNation's California Region, consisting of the Power Automotive Group in Southern California and AutoWest Automotive Group in Northern California. The agency will handle strategic planning, advertising, media planning and buying, and Hispanic marketing.
  • Y&R San Francisco - Openwave Systems
    Openwave Systems, a provider of open software products and services for the communications and media industry, has named Y&R San Francisco a brand consultant partner. The agency will develop Openwave's brand strategy, messaging architecture, and corporate identity system, with work focusing on Openwave's consumer audience. Spending was not released.
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