Hennessy has awarded Berlin Cameron creative duties on its $10 million account. The agency bested Margeotes Fertitta Powell and Wieden + Kennedy for the win.
Avaya, a provider of business communication applications, systems and services, has named Saatchi & Saatchi New York as its global agency of record, following a three-month review. Emphasis will be placed in key markets such as U.S., Europe, India, China and Brazil. The account is estimated at $40 million. R/GA continues to handle select interactive duties.
Promise spread, a Unilever brand, has awarded advertising duties to Bartle Bogle Hegarty.
The Richards Group and 21st Century Insurance have parted ways. The agency was awarded the $25 million account one month ago.
BrandBuzz has been named North American agency of record for LG Electronics' print and broadcast work, valued at $50 million.
The Gap has awarded media planning chores on its $125 million account to Carat.
Hill, Holliday has nabbed creative chores on Smith Barney's $20 million account.
GSD&M, TBWA/Chiat/Day, Mullen, Deutsch and McCann-Erickson are in contention for creative chores on Progressive Insurance's $150 million account. Incumbent Doner will not defend.
Verizon Wireless has placed its $40 million Hispanic advertising account in review. Competing for the account are Zubi Advertising, Viva Partnership, Casanova Pendrill and incumbent GlobalHue.
After a multi-agency review, Sharps New York has charged Wexley School for Girls with launching its new line of men's head-to-toe prep, the Sharps Barber Brigade. The agency is directing market research and producing multimedia campaigns in addition to guerrilla creative executions. Spending was not released.