Earl of Sandwich has named PUSH its agency of record. Spending was not released.

Draft FCB has been awarded Merrill Lynch's direct marketing account, estimated at $10 million.

Fonterra, a New Zealand-based company that sells dairy products, has awarded BBDO creative duties on its estimated $120 million account.

Pentax Imaging has named Hunt Adkins, Minneapolis, as advertising agency of record, in conjunction with ongoing global coordinating agency ADK, Tokyo. Work will break in the fall and include trade and consumer print advertising, outdoor, collateral, consumer and sales incentive promotions and event marketing. The campaign will focus on the full line of Pentax digital cameras. The account is estimated at $5 million.

Wing Latino has been awarded Hispanic ad duties in the Los Angeles area for Time Warner Cable.

BBDO has been awarded Asia-Pacific ad duties on the Gillette account, which was previously handled by McCann Erickson and Ogilvy & Mather.

Sunglass Icon has named Moses Anshell agency of record to assist the company with its re-branding initiative. Spending was not released.

AvidGolfer Magazine has awarded online advertising duties to TM Interactive, following a review that also included the Dallas offices of Click Here and Rapp Collins. TM Interactive will handle all online marketing duties, including developing an online ad revenue model.