• Atmosphere BBDO - Starwood Hotels
    Starwood Hotels and Resorts has named Atmosphere BBDO its digital agency of record for its Luxury Collection group of hotels and resorts. The web-based program will include branding and transactional programs and is expected to debut later this year.
  • Ground Zero - Beck's
    Ground Zero has been selected to handle global creative chores for Beck's beer, estimated at $40 million.
  • Safeway
    Safeway has narrowed its broadcast and media creative agency search down to three, having eliminated Y&R from the review. DDB, Goodby, Silverstein & Partners and Euro RSCG remain in contention.
  • Thunder Factory - Extra Space Storage
    Extra Space Storage has selected Thunder Factory as its direct response firm.
  • Southern California Honda
    Southern California Honda has placed its $50 million advertising account in review. Vying for the account are The Cimarron Group; Mendelsohn/Zien; Ground Zero; Siltanen & Partners; Secret Weapon Marketing and Open Minds.
  • Bath & Body Works
    Bath & Body Works is looking for an advertising agency to handle its estimated $30-35 million account.
  • AvidGolfer - TM Interactive
    AvidGolfer Magazine has awarded online advertising duties to TM Interactive, following a review that also included the Dallas offices of Click Here and Rapp Collins. TM Interactive will handle all online marketing duties, including developing an online ad revenue model.
  • Moses Anshell - Sunglass Icon
    Sunglass Icon has named Moses Anshell agency of record to assist the company with its re-branding initiative. Spending was not released.
  • Gillette - BBDO
    BBDO has been awarded Asia-Pacific ad duties on the Gillette account, which was previously handled by McCann Erickson and Ogilvy & Mather.
  • Wing Latino - Time Warner
    Wing Latino has been awarded Hispanic ad duties in the Los Angeles area for Time Warner Cable.
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