StrawberryFrog has been tapped by Sam's Club, a division of Wal-Mart, to handle creative and branding duties on its estimated $15 million account. GSD&M previously handled the work.

The Academy of Motion Picture Arts and Sciences has appointed TBWAChiatDay Los Angeles as its advertising agency of record for the 79th Annual Academy Awards. This marks the first time that the Academy has hired an agency to produce the telecast. The campaign will include TV, outdoor and print advertising.

Eastman Kodak is looking to consolidate its global media planning and buying account, estimated at $100 million.

Looney Advertising has been named agency of record for Gelazzi, a chain of gelato restaurants on the West Coast. There was no review for the account. The campaign will include, print, radio, promotions, in-store, brand identity, guerrilla, direct mail, event and PR components.

Digital Pulp has been selected to handle Web site redesigns for The New York Botanical Garden, The Harvard JFK School of Government and The Harvard Family Research Project.

Without a review, The Speed Network has named BooneOakley advertising agency of record for the network's '07 NASCAR promotional campaign. Media will include TV, radio, outdoor, magazine, newspaper, event marketing, online, and VOD elements. Spending is estimated at $3 million.

Alanas Marketing & Creative has been hired to produce marketing and advertising collateral for the San Diego Bay Wine & Food Festival, produced by World of Wine Events.

XM Satellite Radio has narrowed its search for an agency to handle creative duties on its $50 million account down to four. The Richards Group, Wieden + Kennedy, Lowe Worldwide and DDB Worldwide remain in contention. Incumbent Mullen did not participate in the review.

The J. Paul Getty Trust has chosen M&C Saatchi LA as its advertising agency. LaPlanca Cohen previously handled the account. Budget is estimated in the low seven figures.

Wal-Mart has narrowed its search for an agency to handle its creative, media and interactive chores down to five. They are: Ogilvy & Mather; GSD&M; Draft FCB Group; Saatchi & Saatchi and The Martin Agency. The work is estimated at $570 million.