Eastman Kodak is looking to consolidate its global media planning and buying account, estimated at $100 million.

The Academy of Motion Picture Arts and Sciences has appointed TBWAChiatDay Los Angeles as its advertising agency of record for the 79th Annual Academy Awards. This marks the first time that the Academy has hired an agency to produce the telecast. The campaign will include TV, outdoor and print advertising.

StrawberryFrog has been tapped by Sam's Club, a division of Wal-Mart, to handle creative and branding duties on its estimated $15 million account. GSD&M previously handled the work.

BCF has been named agency of record for the Virginia Tourism Corporation, responsible for media planning, advertising, and sponsorship strategies on the $3 million account.

Sara Lee Food & Beverage has selected TBWA/Chiat/Day, Los Angeles, as its ad agency of record for the Hillshire Farm brand, following a review. Element 79 previously handled the account. TBWA/Chiat/Day will become agency of record for several brands under Sara Lee Food & Beverage, including Jimmy Dean, Ball Park, Sara Lee and Senseo. The agency will aid in strategic development and execution of U.S. advertising for Hillshire Farm brand products. It will also be responsible for TV, radio, print and outdoor advertising. Starcom handles the media buying. The account is estimated at $25 million.

Panera Bread has named Mullen as agency of record on its estimated $3 million account. TBWA/Chiat/Day previously handled the account.

Wal-Mart has named Saatchi & Saatchi X as its agency of record for Shopper, In-store and Associate communications. The account win is separate from Wal-Mart's ongoing agency review.

Goodby, Silverstein & Partners is the latest agency to exit Safeway's review of broadcast creative and media duties, estimated at $250 million. Euro RSCG and DDB remain in contention.

Bath & Body Works is looking for an advertising agency to handle its estimated $30-35 million account.

Southern California Honda has placed its $50 million advertising account in review. Vying for the account are The Cimarron Group; Mendelsohn/Zien; Ground Zero; Siltanen & Partners; Secret Weapon Marketing and Open Minds.