by on Nov 27, 3:01 PM
Carat Fusion was awarded search marketing and affiliate marketing services for West Marine. Carat Fusion's search team in San Francisco will lead search marketing efforts, while the agency's Los Angeles office will manage affiliate marketing.
by on Nov 27, 3:01 PM
According to AdAge, Carat has lost Johnson & Johnson's $400 million North American buying and planning account.
by on Nov 27, 3:01 PM
Vizeum was awarded the domestic planning and buying account for Foster's Wine Estates. Starcom, the incumbent, did not defend. The account is valued at $15 million.
by on Nov 27, 3:01 PM
Visions Windows & Doors, a vinyl window produced by Weather Shield Manufacturing, has named Shine Advertising Co. as its advertising agency of record. Shine will be responsible for developing a comprehensive brand launch for Visions. A national print campaign, direct mail, dealer and builder promotions and sales materials will be unveiled at the International Builders' Show in February 2007.
by on Nov 27, 3:01 PM
Atmosphere BBDO has been named online agency of record for Lay's Potato Chips. Work includes site redesign and development of all online advertising. This is the first work the agency is handling for Frito-Lay since it handled Doritos several years ago.
by on Nov 27, 3:01 PM
Cramer-Krasselt has resigned the $10 million La Quinta Inns & Suites account due to a possible conflict with another account, Hyatt Hotels.
by on Nov 27, 3:01 PM
Ninthlink, San Diego was awarded the online account for Jacuzzi Hot Tubs. The agency will handle online marketing, creative design and development needs for the company's Web site.
by on Nov 27, 3:01 PM
Celebrity Cruises has placed its $30 million advertising account in review. Arnold currently handles the account and will defend.
by on Nov 20, 3:00 PM
Wieden + Kennedy has been awarded ad duties on Diet Coke's estimated $60 million account. DraftFCB previously handled the work.
by on Nov 20, 3:00 PM
Orbitz.com has awarded Mullen creative duties on its $50 million account. The travel site recently split with Young & Rubicam. Mullen bested Element 79 for the win.