by on Nov 20, 3:00 PM
Longs Drugs has placed its advertising account, valued between $4 and $6 million, in review. Pickett Advertising previously handled the work.
by on Nov 20, 3:00 PM
21st Century Insurance and Sedgwick Rd. have parted ways on 21st Century's $30 million account. Sedgwick Rd. created one campaign for the company.
by on Nov 20, 3:00 PM
According to AdAge, Johnson & Johnson is planning to place its global media account, estimated between $2.5 billion and $3 billion, in review.
by on Nov 20, 3:00 PM
Crowne Plaza, part of the Intercontinental Hotels Group, has tapped Fallon to create its first-ever TV campaign. Fallon already handles the Holiday Inn and Holiday Inn Express accounts for IHG. The agency will create a new golf affinity strategy for the brand.
by on Nov 20, 3:00 PM
Cold Stone Creamery has awarded Saatchi & Saatchi creative chores on its $15 million account.
by on Nov 20, 3:00 PM
JWT and L.L. Bean are parting ways after a year of working together.
by on Nov 20, 3:00 PM
Eastman Kodak has awarded its media planning and buying account to MindShare Worldwide and Neo@Ogilvy. The account is valued at $100 million.
by on Nov 20, 3:00 PM
HP has named Modem Media interactive agency of record for its Technology Solutions Group and Personal Systems Group across Europe, Middle East and Africa. The appointment expands Modem's current role to more than 40 countries. The work is expected to cover all digital related activities including interactive advertising, search engine marketing, viral campaigns, and Web 2.0 initiatives.
by on Nov 20, 3:00 PM
Unilever's Sure for Men has appointed AKQA to handle pan-European digital duties for 2007. Unilever selected the agency following a three-way pitch in October. AKQA will handle digital content creation and distribution, online advertising and develop a Web site to support the brand's communication plan. Spending was not released.
by on Nov 20, 3:00 PM
Village Inn Restaurants has hired Open Minds to handle all strategic planning, research, creative and media. Work will consist of TV, radio, print and on-site materials. Spending was not released.