MGH has added three Papa John's co-ops to the firm's roster: Papa John's Birmingham, Ala.; Columbus, Ohio; and Phoenix, Ariz. The agency now manages media planning and buying for more than 700 Papa John's stores. Spending is valued at $1.5 million.

Pepsi has selected Element 79 to handle advertising chores on its soon to be launched fruit drink, Tava. Spending wasn't released.

McCann Worldgroup San Francisco has been named as agency of record for Nortel's global advertising account, following a multi-agency review. McCann will support the account from its London, Hong Kong and Miami offices. Advertising will debut in 2007. Spending was not released.

Fallon has dropped out of contention for the creative portion of Audi's $70 million account. McKinney, Bartle Bogle Hegarty and Venables, Bell & Partners are the three agencies still vying for the work.

De'Longhi America, a manufacturer of home appliances, has selected Sigma Group as its creative agency of record following a review. The agency will handle advertising, marketing and branding initiatives for De'Longhi's kitchen appliances.

Ancestry.com, an online family history resource, has named Mullen as its advertising agency of record following a review. In addition, mediaHUB from Mullen was selected to handle media planning and buying for the brand.

Arnold Worldwide, McCann-Erickson and Grey Worldwide are finalists for Luxottica Retail's $12 million Pearle Vision account. Stern previously handled the work.

Orkin has placed its estimated $3-5 million interactive account in review. Incumbent RMG Connect will not defend.

The City of New York has placed its advertising account, estimated at $15-20 million, in review. Arnold Worldwide, Lowe Worldwide and Bartle Bogle Hegarty are in contention for the work.

E*Trade has added StrawberryFrog to its creative agency roster. BBDO is the lead creative agency.