21st Century Insurance and Sedgwick Rd. have parted ways on 21st Century's $30 million account. Sedgwick Rd. created one campaign for the company.

Longs Drugs has placed its advertising account, valued between $4 and $6 million, in review. Pickett Advertising previously handled the work.

Orbitz.com has awarded Mullen creative duties on its $50 million account. The travel site recently split with Young & Rubicam. Mullen bested Element 79 for the win.

Wieden + Kennedy has been awarded ad duties on Diet Coke's estimated $60 million account. DraftFCB previously handled the work.

Goody's, a retailer of moderately priced apparel, has selected The Richards Group as its agency of record. The agency will handle planning, creative, development and execution of Goody's advertising, as well as public relations efforts. The Richards Group was chosen following a search of several other undisclosed agencies. Joanne Davis Consulting managed the search. The agency's first assignment will be a creative campaign scheduled to break in fall 2007.

Select Comfort Corporation has selected McKinney as its creative agency of record. Select Resources International conducted the search. The account is estimated at $20 million.

Activision, an interactive gaming manufacturer, has parted ways with its agency Secret Weapon Marketing, and placed its $10 million advertising account in review.

RED Development, shopping center developers, has selected Bozell as its advertising agency for CityScape, a $900 million multi-use development in downtown Phoenix.

Four finalists remain in contention for Luxottica Retail brand Sunglass Hut's $3 million account: JWT, Laird & Partners, AR and Gotham. Taxi previously worked on the account.

E*Trade has added StrawberryFrog to its creative agency roster. BBDO is the lead creative agency.