by on Nov 13, 2:45 PM
Four finalists remain in contention for Luxottica Retail brand Sunglass Hut's $3 million account: JWT, Laird & Partners, AR and Gotham. Taxi previously worked on the account.
by on Nov 13, 2:45 PM
RED Development, shopping center developers, has selected Bozell as its advertising agency for CityScape, a $900 million multi-use development in downtown Phoenix.
by on Nov 13, 2:45 PM
Activision, an interactive gaming manufacturer, has parted ways with its agency Secret Weapon Marketing, and placed its $10 million advertising account in review.
by on Nov 13, 2:45 PM
Select Comfort Corporation has selected McKinney as its creative agency of record. Select Resources International conducted the search. The account is estimated at $20 million.
by on Nov 13, 2:45 PM
Goody's, a retailer of moderately priced apparel, has selected The Richards Group as its agency of record. The agency will handle planning, creative, development and execution of Goody's advertising, as well as public relations efforts. The Richards Group was chosen following a search of several other undisclosed agencies. Joanne Davis Consulting managed the search. The agency's first assignment will be a creative campaign scheduled to break in fall 2007.
by on Nov 6, 3:15 PM
Sony Electronics has moved its U.S. advertising work to 180 and BBDO. The account is valued at $55 million.
by on Nov 6, 3:15 PM
PriceWeber was named agency of record for Wabash National Corporation and Godiva Chocolatier's Travel Retail North America and Caribbean division.
by on Nov 6, 3:15 PM
Moses Anshell has been named agency of record for sandwich shop, BLIMPIE.
by on Nov 6, 3:15 PM
McDonald's has added AKQA to its marketing roster to lead its global digital marketing initiatives.
by on Nov 6, 3:15 PM
Diageo has tapped AKQA to handle global digital and mobile duties on its Smirnoff brand. The work will be handled out of AKQA's New York office.