• Sunglass Hut
    Four finalists remain in contention for Luxottica Retail brand Sunglass Hut's $3 million account: JWT, Laird & Partners, AR and Gotham. Taxi previously worked on the account.
  • RED Development - Bozell
    RED Development, shopping center developers, has selected Bozell as its advertising agency for CityScape, a $900 million multi-use development in downtown Phoenix.
  • Activision - Secret Weapon Marketing
    Activision, an interactive gaming manufacturer, has parted ways with its agency Secret Weapon Marketing, and placed its $10 million advertising account in review.
  • Select Comfort - McKinney
    Select Comfort Corporation has selected McKinney as its creative agency of record. Select Resources International conducted the search. The account is estimated at $20 million.
  • Goody's - The Richards Group
    Goody's, a retailer of moderately priced apparel, has selected The Richards Group as its agency of record. The agency will handle planning, creative, development and execution of Goody's advertising, as well as public relations efforts. The Richards Group was chosen following a search of several other undisclosed agencies. Joanne Davis Consulting managed the search. The agency's first assignment will be a creative campaign scheduled to break in fall 2007.
  • Sony Electronics
    Sony Electronics has moved its U.S. advertising work to 180 and BBDO. The account is valued at $55 million.
  • PriceWeber
    PriceWeber was named agency of record for Wabash National Corporation and Godiva Chocolatier's Travel Retail North America and Caribbean division.
  • Moses Anshell - BLIMPIE
    Moses Anshell has been named agency of record for sandwich shop, BLIMPIE.
  • AKQA - McDonald's
    McDonald's has added AKQA to its marketing roster to lead its global digital marketing initiatives.
  • AKQA - Smirnoff
    Diageo has tapped AKQA to handle global digital and mobile duties on its Smirnoff brand. The work will be handled out of AKQA's New York office.
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