by on Nov 13, 2:45 PM
The City of New York has placed its advertising account, estimated at $15-20 million, in review. Arnold Worldwide, Lowe Worldwide and Bartle Bogle Hegarty are in contention for the work.
by on Nov 13, 2:45 PM
Orkin has placed its estimated $3-5 million interactive account in review. Incumbent RMG Connect will not defend.
by on Nov 13, 2:45 PM
Arnold Worldwide, McCann-Erickson and Grey Worldwide are finalists for Luxottica Retail's $12 million Pearle Vision account. Stern previously handled the work.
by on Nov 13, 2:45 PM
Ancestry.com, an online family history resource, has named Mullen as its advertising agency of record following a review. In addition, mediaHUB from Mullen was selected to handle media planning and buying for the brand.
by on Nov 13, 2:45 PM
De'Longhi America, a manufacturer of home appliances, has selected Sigma Group as its creative agency of record following a review. The agency will handle advertising, marketing and branding initiatives for De'Longhi's kitchen appliances.
by on Nov 6, 3:15 PM
Wendy's International has selected ASTONE to plan and execute strategic marketing and advertising for its California restaurants. The agency will handle strategic planning, branding, media planning and buying and promotional opportunities for the state's nearly 300 restaurants. Spending was not released.
by on Nov 6, 3:15 PM
The National Association for the Advancement of Colored People has named DraftFCB New York as its agency of record for fundraising and membership.
by on Nov 6, 3:15 PM
Diovan, a hypertension drug manufactured by Novartis, has moved creative duties from Deutsch to Hill, Holliday.
by on Nov 6, 3:15 PM
Al Frank Asset Management has named Hunt Adkins as its first advertising agency of record. Work will include brand positioning, design, newspaper and magazine advertising, Web site development, collateral, direct mail and relationship marketing, targeting both consumers and investment advisors and financial consultants. Spending was not released.
by on Nov 6, 3:15 PM
Diageo has tapped AKQA to handle global digital and mobile duties on its Smirnoff brand. The work will be handled out of AKQA's New York office.