Al Frank Asset Management has named Hunt Adkins as its first advertising agency of record. Work will include brand positioning, design, newspaper and magazine advertising, Web site development, collateral, direct mail and relationship marketing, targeting both consumers and investment advisors and financial consultants. Spending was not released.

Diovan, a hypertension drug manufactured by Novartis, has moved creative duties from Deutsch to Hill, Holliday.

The National Association for the Advancement of Colored People has named DraftFCB New York as its agency of record for fundraising and membership.

Wendy's International has selected ASTONE to plan and execute strategic marketing and advertising for its California restaurants. The agency will handle strategic planning, branding, media planning and buying and promotional opportunities for the state's nearly 300 restaurants. Spending was not released.