McDonald's has added AKQA to its marketing roster to lead its global digital marketing initiatives.

Moses Anshell has been named agency of record for sandwich shop, BLIMPIE.

PriceWeber was named agency of record for Wabash National Corporation and Godiva Chocolatier's Travel Retail North America and Caribbean division.

Sony Electronics has moved its U.S. advertising work to 180 and BBDO. The account is valued at $55 million.