by on Dec 18, 3:00 PM
LEVELTWO Advertising has been awarded the Sotherby Homes account, responsible for brand positioning as well as developing a new advertising campaign, web site and collateral materials for Sotherby Homes.
by on Dec 18, 3:00 PM
180 in Amsterdam has been awarded a global branding assignment from Sony.
by on Dec 18, 3:00 PM
Ogilvy & Mather, Los Angeles has been named agency of record for Nature Made vitamins. The search, which began in August, was conducted by Select Resources International and included several undisclosed agencies. The account is valued at $20 million.
by on Dec 18, 3:00 PM
NYCA has been chosen by BioPharma Scientific to launch Greens To Go, an organic powder that contains servings of fruits and vegetables, to be mixed in water. The agency will develop print ads and in-store sampling/point-of-purchase materials.
by on Dec 18, 3:00 PM
GSD&M will not re-pitch the $570 million Wal-Mart account.
by on Dec 18, 3:00 PM
The VIA Group won Boston Beer's Twisted Tea business following a review.
by on Dec 18, 3:00 PM
Best Buy is seeking an agency for its in-house brand, Best Buy for Business.
by on Dec 18, 3:00 PM
Pharmavite has named RPA as its agency of record. It will handle all strategic planning, creative and media planning and buying for its new whole soy and real fruit nutrition snack bar, Soyjoy. The agency will develop a campaign, consisting of TV, print, outdoor, online, search and Web site components. The account is valued at $30 million.
by on Dec 18, 3:00 PM
Financial exchange CME has named VSA Partners as agency of record, to help develop its brand identity.
by on Dec 18, 3:00 PM
Lopez Negrete Communications has been selected to lead Novartis Pharmaceuticals Corporation's Hispanic initiatives in the United States.