• LEVELTWO Advertising - Sotherby Homes
    LEVELTWO Advertising has been awarded the Sotherby Homes account, responsible for brand positioning as well as developing a new advertising campaign, web site and collateral materials for Sotherby Homes.
  • Sony - 180
    180 in Amsterdam has been awarded a global branding assignment from Sony.
  • Ogilvy & Mather - Nature Made
    Ogilvy & Mather, Los Angeles has been named agency of record for Nature Made vitamins. The search, which began in August, was conducted by Select Resources International and included several undisclosed agencies. The account is valued at $20 million.
  • NYCA - Greens To Go
    NYCA has been chosen by BioPharma Scientific to launch Greens To Go, an organic powder that contains servings of fruits and vegetables, to be mixed in water. The agency will develop print ads and in-store sampling/point-of-purchase materials.
  • GSD&M
    GSD&M will not re-pitch the $570 million Wal-Mart account.
  • VIA Group - Twisted Tea
    The VIA Group won Boston Beer's Twisted Tea business following a review.
  • Best Buy
    Best Buy is seeking an agency for its in-house brand, Best Buy for Business.
  • Pharmavite - RPA
    Pharmavite has named RPA as its agency of record. It will handle all strategic planning, creative and media planning and buying for its new whole soy and real fruit nutrition snack bar, Soyjoy. The agency will develop a campaign, consisting of TV, print, outdoor, online, search and Web site components. The account is valued at $30 million.
  • CME - VSA Partners
    Financial exchange CME has named VSA Partners as agency of record, to help develop its brand identity.
  • Lopez Negrete Communications - Novartis Pharmaceuticals
    Lopez Negrete Communications has been selected to lead Novartis Pharmaceuticals Corporation's Hispanic initiatives in the United States.
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