Incumbent TBWA/Chiat/Day has withdrawn from Sprint's creative review. The agency handled Sprint's B2C creative.
Toys R Us has placed its advertising account in review. Young & Rubicam previously handled the work and will not participate in the review.
Nokia placed its global advertising account in review.
Cliff Freeman and Partners was named lead creative agency on Baskin-Robbins' estimated $10 million ad account, following a two month review. VitroRobertson previously handled the account.
Maiden Lane has been named agency of record for Fathead, a marketer of sports and entertainment wall graphics. Spending was not released.
Wirestone was named the first agency of record to handle The Honda Ski Tour, a professional and music festival for skiers. The account was won without a review and billings were not disclosed. Wirestone will create online and offline marketing support for The Honda Ski Tour Web site and branding efforts, which will include both print and broadcast.
The HB Nitkin Group, a real estate investment company, named VogtGoldstein as its first agency of record. The account was awarded without a review and billings were not disclosed.
La Quinta Inns selected Mullen and its media marketing division, mediaHUB as marketing communications agency of record following a review conducted by Mitchell & McCue, Dallas. The campaign includes brand development, print, online, radio and TV advertising and media planning and buying. The account will be managed through Mullen's Winston-Salem, NC office and is valued at $10 million.
Wendy's moved its $400 million advertising account from McCann Erickson to Saatchi & Saatchi and Kirshenbaum Bond + Partners without a review. In addition, media duties also changed hands, moving from Universal McCann to MediaVest without a review.
Ten United has been named agency of record for Innovative Brands' Sure and Pert Plus brands. The agency will create advertising, promotional, interactive and grassroots/buzz marketing materials. The accounts are estimated at $25 million.