by on Jan 29, 3:15 PM
Toys R Us has placed its advertising account in review. Young & Rubicam previously handled the work and will not participate in the review.
by on Jan 29, 3:15 PM
Incumbent TBWA/Chiat/Day has withdrawn from Sprint's creative review. The agency handled Sprint's B2C creative.
by on Jan 22, 3:00 PM
Ten United will create advertising, promotional, interactive, and in-store materials for two WhiteWave Foods Company brands: International Delight flavored coffee creamers and Land O Lakes Half & Half brands. Billings are valued at $25 million.
by on Jan 22, 3:00 PM
Olympus Imaging America selected Deutsch New York as its advertising agency of record, responsible for creative and media planning and buying. The Martin Agency previously handled the account and did not participate in the review. The account is valued at $15 million.
by on Jan 22, 3:00 PM
Federated Department Stores, parent company of Macy's and Bloomingdale's, has shifted its $200 million media buying and planning account from Starcom to Mediaedge:cia, without a review.
by on Jan 22, 3:00 PM
Zimmerman Advertising has been named agency of record for footwear brand, Crocs.
by on Jan 22, 3:00 PM
La-Z-Boy placed its $35 million advertising account in review. Doner currently handles the work and will defend.
by on Jan 22, 3:00 PM
Zenith Media was awarded Twentieth Century Fox Filmed Entertainment's North American media planning and buying account. The company's International media planning and buying account is still in review. The combined accounts are valued at $1.1 billion.
by on Jan 22, 3:00 PM
Brownstein Group added two new clients, J&J Snack Foods' SUPERPRETZEL brand and Penny Loves Kenny Shoes to its roster. The agency will be assist SUPERPRETZEL with its new TV campaign, incorporating social and emerging media. For Penny Loves Kenny Shoes, Brownstein Group will develop branding, interactive, trade advertising and e-marketing components.
by on Jan 22, 3:00 PM
HMH has been selected as lead agency for the Oregon Parks and Recreation Department. The agency will provide brand strategy, advertising, public relations, interactive and graphic design services.