The VIA Group was selected by the New York Academy of Sciences as its agency of record, following a review. The account will be serviced out of VIA's Portland and New York City offices.
Circuit City named the Chicago office of Euro RSCG Worldwide as agency of record, charged with handling strategic and creative assignments. Euro RSCG launched firedog, a branded service for personal computers, home theater installations and integration of home electronics in September 2006, an assignment that played a role in the agency's win. The majority of Circuit City's ad account was transitioned in-house last year from W.B. Doner. Media buying will continue to be handled in-house.
Citing creative differences, Shine Advertising has resigned the Go Daddy account. Shine was charged with creating the company's Super Bowl ads, along with handling marketing and viral components.
HMH has been selected as lead agency for the Oregon Parks and Recreation Department. The agency will provide brand strategy, advertising, public relations, interactive and graphic design services.
Brownstein Group added two new clients, J&J Snack Foods' SUPERPRETZEL brand and Penny Loves Kenny Shoes to its roster. The agency will be assist SUPERPRETZEL with its new TV campaign, incorporating social and emerging media. For Penny Loves Kenny Shoes, Brownstein Group will develop branding, interactive, trade advertising and e-marketing components.
Zenith Media was awarded Twentieth Century Fox Filmed Entertainment's North American media planning and buying account. The company's International media planning and buying account is still in review. The combined accounts are valued at $1.1 billion.
La-Z-Boy placed its $35 million advertising account in review. Doner currently handles the work and will defend.
Zimmerman Advertising has been named agency of record for footwear brand, Crocs.
Federated Department Stores, parent company of Macy's and Bloomingdale's, has shifted its $200 million media buying and planning account from Starcom to Mediaedge:cia, without a review.
Olympus Imaging America selected Deutsch New York as its advertising agency of record, responsible for creative and media planning and buying. The Martin Agency previously handled the account and did not participate in the review. The account is valued at $15 million.