Ten United will create advertising, promotional, interactive, and in-store materials for two WhiteWave Foods Company brands: International Delight flavored coffee creamers and Land O Lakes Half & Half brands. Billings are valued at $25 million.
OneSeven and Initiative Media have partnered with ID Media to handle the interactive media planning and buying responsibilities for Gorton's.
United Airlines has placed its $100 million global media account in review.
Virgin Mobile USA has placed its $30 million advertising account in review. Incumbent agency Mother handled the account for the past 18 months and will not defend.
SunCom Wireless has named Bernstein-Rein as its agency of record. The account is estimated at $25 million.
Arnold Worldwide, Fallon, Ogilvy & Mather, M&C Saatchi, Strawberry Frog, 180 Worldwide and incumbent Euro RSCG are the seven agencies remaining in Volvo's $150 million global creative review.
Sidney Frank Importing has named DeVito/Verdi as agency of record for all of its brands. Initially, the agency will handle the media buying and planning of the company's new product launch, Tommy Bahama Rum. Billings were not disclosed.
American Legacy Foundation has placed its $35 million media buying account in review. Media Head currently handles the work.
Staples placed its $100 million media buying account in review. MediaCom currently handles the work.
Activision has placed the creative portion of its $25 million advertising account in review. The company recently split with agency Secret Weapon Marketing.