Deutsch has been awarded media planning chores for Tylenol brands. Universal McCann previously handled the work and continues to handle media buying duties.

IMAGES USA has been named multicultural agency of record for International Speedway Corporation.

The Martin Agency and MediaVest have been tapped to handle creative and media chores on Wal-Mart's $570 million advertising account.

Hertz has placed creative and media chores on its $50 million advertising account in review. DDB and OMD currently handle the work.

The Branson/Lakes Area Convention & Visitors Bureau has selected Strategic America to develop and execute a branding, advertising and integrated marketing campaign, following a review that included 22 agencies and four finalists.

Following its recent split with Crispin Porter + Bogusky, Method has awarded its advertising account to TBWA/Chiat/Day.

Sprint Nextel has placed the creative portion of its $1.2 billion advertising account in review. TBWA/Chiat/Day handles the majority of the work.

The Wildlife Conservation Society, which handles the Bronx Zoo, New York Aquarium and the Central Park, Queens and Prospect Park Zoos, has named Deutsch NY as its creative and media agency of record. Deutsch will develop an integrated marketing program including offline, online, non-traditional and media efforts focusing on the Bronx Zoo and the New York Aquarium. Young & Rubicam and Mediaedge:cia previously handled the account.

ID Media has partnered with Lowe to handle interactive media buying duties for MilkPEP.

Schwan's Home Delivery has named Hunt Adkins, Minneapolis, as its agency of record. Spending was not disclosed. Previous advertising was handled on a project basis.