• TD Ameritrade - MediaVest
    TD Ameritrade selected Publicis' MediaVest USA unit as its general marketing media agency. MediaVest will handles strategic planning and buying responsibilities for TD Ameritrade's retail business targeted to active traders and long-term investors. OgilvyOne continues to handle creative duties and NEO@Ogilvy continues to handle digital advertising efforts. Karsh Hagan handles creative and media duties on TD Ameritrade's institutional business.
  • Tidy Cats - Berlin Cameron United
    Tidy Cats has parted ways with its agency, Berlin Cameron United.
  • Burlington Coat Factory Warehouse - Cramer-Krasselt and Initiative
    Burlington Coat Factory Warehouse tapped Cramer-Krasselt to handle its creative account and Initiative to handle media planning and buying duties on its $60 million account.
  • PetSmart
    PetSmart placed creative chores on its $40 million account in review. Leo Burnett presently handles the account and will defend.
  • Quaker Oats Company - Tribal DDB
    The Quaker Oats Company named Tribal DDB its digital agency of record for the Quaker brands in the United States. This decision consolidates the digital marketing of the Quaker brands, which includes Quaker Oatmeal, Quaker Snack Bars, Quaker Simple Harvest, Quaker Rice Snacks and Quaker Life Cereal, among others. The accounts were previously handled by multiple digital agencies.
  • Michelin
    Michelin placed its brand passenger and light truck replacement tire business in the United States in review. The incumbent, Campbell-Ewald in Warren, Mich., will continue to work on projects related to the digital space through the end of the year. The agency previously handled both accounts.
  • Euro RSCG - Chivas Regal
    Chivas Regal awarded global creative duties on its $90 million account to Euro RSCG. TBWA/Chiat/Day previously handled the account.
  • Ogilvy Worldwide - Motorola Mobile Devices
    Ogilvy Worldwide expanded its relationship with Motorola and was been named lead global creative agency of record for the company's Mobile Devices business. Ogilvy currently manages the Motorola Mobile Devices account in Asia Pacific, India and Latin America. The new arrangements add responsibility for the account in Europe, Middle East and Africa as well as North America, which were previously handled by a variety of creative partners. Ogilvy was first awarded the global Motorola account in 2000.
  • Bibby Financial Services - Euro RSCG Chicago
    Bibby Financial Services tapped Euro RSCG Chicago to handle its marketing efforts in the United States. The agency will develop a B2B campaign that includes collateral, print, outdoor, interactive, direct and TV elements. Work will break in the third quarter.
  • Orbitz - Mullen
    Orbitz.com awarded Mullen media planning and buying duties through the agency's MediaHub division. The agency currently handles creative chores on the $40 million account. MediaCom previously handled the work.
« Previous EntriesNext Entries »