PricewaterhouseCoopers awarded Lowe global creative duties on its advertising account.

Quaker Oats awarded Goodby, Silverstein & Partners creative duties on its $45 million advertising account.

Waterford Crystal tapped Cossette to handle creative and media work on its $5 million account.

The American Cancer Society chose The Martin Agency and Brodeur Partners to handle general-market advertising and public relations, following a review.

Hewlett-Packard contacted five advertising holding companies as part of its global review for its Technology Solutions Group. Both creative and media duties are part of the review.

Zenith Media was named media planning and buying agency of record for Harrah's Entertainment. Billings are estimated at $120 million. Carat, Mindshare and incumbent Horizon were finalists in the review.

New sport developer Kan Jam named Cenergy as its first advertising agency of record. In addition, Cenergy will take an equity position in Kan Jam. The agency will develop digital and social media advertising, plus collateral and P-O-S elements.

Levi's placed its U.S. creative account in review. Incumbent Bartle Bogle Hegarty will not defend.

JetDirect Aviation tapped Winsper to handle its advertising and marketing chores.

BrandCottage was named as media agency for Johnston and Murphy.