• Jeep - BBDO
    Chrysler shifted creative duties on its $100 million Jeep account back to BBDO Detroit. Cutwater previously handled the account.
  • Venables Bell & Partners - Intel
    Intel named Venables Bell & Partners as its lead creative agency.
  • Home Depot
    Home Depot placed its estimated $580 million media account in review. Select Resources is handling the review. Incumbents Initiative, Digitas, Response Mine Interactive and Newspaper Services of America will defend their portions of the account.
  • Mercedes-Benz USA - Razorfish
    Mercedes-Benz USA named Razorfish as its digital agency of record. The agency will handle strategy and planning, creative services, media planning, analytics and Web site development.
  • Goodby, Silverstein & Partners - Denny's
    Denny's tapped Goodby, Silverstein & Partners as creative agency for its $50 million advertising account. Publicis Dallas previously handled the account.
  • Health & Disability Advocates - Wirestone
    Chicago-based Health & Disability Advocates named Wirestone as its first advertising agency of record, following a review. Billings are valued at $4 million. The agency will handle media planning, buying and primary research.
  • Vitaminwater - BBH
    Vitaminwater moved creative chores on its $50 million advertising account from Berlin Cameron United to BBH.
  • Crest
    In an effort to consolidate its oral-care business with one agency, Procter & Gamble moved creative duties on its $200 million Crest account from Saatchi & Saatchi to Publicis Worldwide.
  • Burger King - LatinWorks and Tapestry
    Burger King tapped LatinWorks to handle creative duties on its $30 million U.S. Hispanic advertising account. Tapestry was awarded media duties. Bromley Communications previously handled both accounts.
  • Butler, Shine, Stern & Partners - Chipotle Mexican Grill
    Butler, Shine, Stern & Partners was named lead agency for Chipotle Mexican Grill. DeVito/Verdi previously handled the work.
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