• Vitaminwater - BBH
    Vitaminwater moved creative chores on its $50 million advertising account from Berlin Cameron United to BBH.
  • Health & Disability Advocates - Wirestone
    Chicago-based Health & Disability Advocates named Wirestone as its first advertising agency of record, following a review. Billings are valued at $4 million. The agency will handle media planning, buying and primary research.
  • Goodby, Silverstein & Partners - Denny's
    Denny's tapped Goodby, Silverstein & Partners as creative agency for its $50 million advertising account. Publicis Dallas previously handled the account.
  • Mercedes-Benz USA - Razorfish
    Mercedes-Benz USA named Razorfish as its digital agency of record. The agency will handle strategy and planning, creative services, media planning, analytics and Web site development.
  • Home Depot
    Home Depot placed its estimated $580 million media account in review. Select Resources is handling the review. Incumbents Initiative, Digitas, Response Mine Interactive and Newspaper Services of America will defend their portions of the account.
  • Venables Bell & Partners - Intel
    Intel named Venables Bell & Partners as its lead creative agency.
  • Jeep - BBDO
    Chrysler shifted creative duties on its $100 million Jeep account back to BBDO Detroit. Cutwater previously handled the account.
  • Bonefish Grill - Young & Rubicam
    Bonefish Grill, part of OSI Restaurant Partners, moved creative duties from Cliff Freeman and Partners to Young & Rubicam.
  • Zenith Media - Jenny Craig
    Zenith Media was named media planning and buying agency of record for Jenny Craig. The account is estimated at $70 million. Carat previously handled the account.
  • Kirshenbaum Bond + Partners - HomeGoods
    HomeGoods, part of The TJX Companies, selected kirshenbaum bond + partners to handle strategic and creative marketing duties on its $15 million advertising account. New work is slated to launch in March. Gotham previously handled the account and Pile & Company in Boston handled the review.
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