Publicis Indianapolis was named advertising agency of record for St. John Health, a health care provider for southeastern Michigan.

Sage North America named Doremus San Francisco as its advertising agency of record. The agency will lead Sage's print and online advertising campaign for the Sage brand and individual product brands across the United States and Canada.

Following a pitch against USA and European agencies, Amsterdam Worldwide has been tapped to develop a global Hoegaarden communications campaign. Hoegaarden is a Belgian wheat beer and one of Anheuser-Busch InBev's multi-country brands. The account is estimated at $20 million.

World Baseball Classic tapped Grey New York to handle its advertising duties. Spending was not released.

MPG and Media Contacts scored Virgin Mobile USA's media planning and buying accounts, previously handled by McKinney.

The Indianapolis Convention & Visitors Association selected Young & Laramore as its agency of record. The agency will handle advertising, branding and marketing support services.

Syrup was tapped to handle work on PUMA's Teamsport brand. The agency will handle strategy and campaign creative for all PUMA Teamsport-related business, with an emphasis on PUMA football.

Empower MediaMarketing has been awarded national media buying duties by Long John Silver's restaurants. This is an expansion of duties for Empower, which has been Long John Silver's media planning agency for 11 years and has handled local media buying during that time as well.

Ignited was awarded digital media planning and buying chores for the estimated $40 million NBC Universal Television Group account.

Confluence Watersports tapped Erwin-Penland to handle Web site development and redesign for five of its flagship brands.