by on Jan 12, 3:16 PM
Stacy's Pita Chips tapped StrawberryFrog to handle creative chores on its advertising account.
by on Jan 12, 3:16 PM
Grupo Gallegos has been named Hispanic agency of record for the Girl Scouts of the USA.
by on Jan 12, 3:16 PM
MLB Network named McCann Erickson New York as its agency of record. Billings were not disclosed. Creative will break in mid-February or early March.
by on Jan 12, 3:16 PM
Moroch was named agency of record for three co-ops within the Greater Philadelphia Region. The agency's new assignment includes the Greater Philadelphia, Harrisburg and Wilkes Barre / Scranton co-ops, which combined include more than 450 restaurants. In addition, its African-American consumer marketing arm, Moroch Urban, has been tapped by the region to handle all marketing duties, and Moroch's partner agency iNSPIRE! will provide Hispanic consumer marketing support.
by on Jan 12, 3:16 PM
Investment firm Edward Jones named Cramer-Krasselt as its advertising agency of record, following a review. C-K's Chicago office will handle all brand strategy, creative, interactive, online, media, search, social media and direct marketing for the brand, with work expecting to launch in spring 2009. The account is valued at $35 million.
by on Jan 12, 3:16 PM
RadioShack placed creative duties on its $125 million advertising account in review. Arnold currently handles the account and will defend.
by on Jan 12, 3:16 PM
Healthcare company WellPoint tapped Deutsch Los Angeles to handle creative duties on its $25 million advertising account.
by on Jan 12, 3:16 PM
Confluence Watersports tapped Erwin-Penland to handle Web site development and redesign for five of its flagship brands.
by on Jan 12, 3:16 PM
Ignited was awarded digital media planning and buying chores for the estimated $40 million NBC Universal Television Group account.
by on Jan 12, 3:16 PM
Empower MediaMarketing has been awarded national media buying duties by Long John Silver's restaurants. This is an expansion of duties for Empower, which has been Long John Silver's media planning agency for 11 years and has handled local media buying during that time as well.