• WellPoint - Deutsch Los Angeles
    Healthcare company WellPoint tapped Deutsch Los Angeles to handle creative duties on its $25 million advertising account.
  • RadioShack
    RadioShack placed creative duties on its $125 million advertising account in review. Arnold currently handles the account and will defend.
  • Edward Jones - Cramer-Krasselt
    Investment firm Edward Jones named Cramer-Krasselt as its advertising agency of record, following a review. C-K's Chicago office will handle all brand strategy, creative, interactive, online, media, search, social media and direct marketing for the brand, with work expecting to launch in spring 2009. The account is valued at $35 million.
  • Moroch - McDonald's
    Moroch was named agency of record for three co-ops within the Greater Philadelphia Region. The agency's new assignment includes the Greater Philadelphia, Harrisburg and Wilkes Barre / Scranton co-ops, which combined include more than 450 restaurants. In addition, its African-American consumer marketing arm, Moroch Urban, has been tapped by the region to handle all marketing duties, and Moroch's partner agency iNSPIRE! will provide Hispanic consumer marketing support.
  • MLB Network - McCann Erickson
    MLB Network named McCann Erickson New York as its agency of record. Billings were not disclosed. Creative will break in mid-February or early March.
  • Grupo Gallegos - Girl Scouts of the USA
    Grupo Gallegos has been named Hispanic agency of record for the Girl Scouts of the USA.
  • StrawberryFrog - Stacy's Pita Chips
    Stacy's Pita Chips tapped StrawberryFrog to handle creative chores on its advertising account.
  • Empower MediaMarketing - Herschend Family Entertainment
    Empower MediaMarketing has been assigned media strategy, planning and buying responsibilities by Herschend Family Entertainment for two of its Georgia properties: Stone Mountain Park in metro-Atlanta and Wild Adventures in Valdosta. In addition, Empower has been retained to redesign and launch a Web site for Wild Adventures. Creative for both parks will continue to be handled in-house.
  • Adamson - Rawlings Sporting Goods Company and Worth
    Adamson was named interactive marketing agency of record for Rawlings Sporting Goods Company and Rawlings' sister company, Worth.
  • Fallon - Boston Market
    Boston Market tapped Fallon Minneapolis as its creative and media agency of record. The account is estimated at $30 million.
« Previous EntriesNext Entries »