Adamson was named interactive marketing agency of record for Rawlings Sporting Goods Company and Rawlings' sister company, Worth.

Empower MediaMarketing has been assigned media strategy, planning and buying responsibilities by Herschend Family Entertainment for two of its Georgia properties: Stone Mountain Park in metro-Atlanta and Wild Adventures in Valdosta. In addition, Empower has been retained to redesign and launch a Web site for Wild Adventures. Creative for both parks will continue to be handled in-house.