The Turkish Tourism Board awarded Global Advertising Strategies and Turkish-based agency OYKU its North American Tourism campaign.

LVMH placed its U.S. media account in review, valued at $185 million. Mediacom currently handles the account.

Initiative scored three wins in China this month, adding Intel China, Pfizer and Grupo Bimbo to its list of clients. Initiative bested Ogilvy Digital and OMD for the Intel China account. The agency will manage Intel China's full service digital campaign assignment, including creative and Web site development. Pfizer awarded its account to Initiative following a three-way pitch against Dentsu and Zenith. Initiative will handle Pfizer's media strategy, planning and buying services nationally in China. Lastly, bakery Grupo Bimbo tapped Initiative to handle its media strategy, planning and buying services in China. Initiative beat MPG for the account. Total spending …

Leo Burnett and Seed Strategy were awarded Silk Soymilk's advertising account, valued at $30 million. Berlin Cameron United previously handled the account.

Horizon Media was awarded media buying and planning chores for Modell's Sporting Goods. It was previously handled by multiple agencies. The account is estimated at $5 million.

ROKKAN was named Web agency of record for Virgin America.

Winter Park Resort named Cactus as its agency of record.

Grey was tapped to handle Bosch Filtration's $3 million advertising account.

MPG and Media Contacts have been hired by the Spanish Tourism Board to handle its global media account, estimated at $55 million.

Glidden paints tapped DDB to handle U.S. creative work on its $25 million advertising account.