by on Mar 16, 3:15 PM
Anheuser-Busch has removed Goodby, Silverstein & Partners from its agency roster.
by on Mar 16, 3:15 PM
Creature was tapped by JanSport to handle the company's traditional advertising, design, interactive and non-traditional marketing duties.
by on Mar 9, 3:15 PM
LevLane was awarded media and promotion duties for the Lake Champlain KFC Advertising Co-op in Burlington, VT. The Lake Champlain Co-op includes ten locations in western Vermont and northeastern New York State. The account budget is less than $1 million. The agency already manages five other KFC regional co-op accounts in Massachusetts, New York, Pennsylvania and Florida.
by on Mar 9, 3:15 PM
Levelwing Media has been retained by the Conservatives for Patients' Rights to handle media execution and delivery on its multi-million dollar effort aimed at health care reform. Spending is estimated at $5 million - $20 million.
by on Mar 9, 3:15 PM
Arthritis medicine Humira placed its $70 million advertising account in review. Harrison & Star presently handles the account.
by on Mar 9, 3:15 PM
Lee Jeans tapped OLSON Minneapolis as its interactive agency of record. The agency will launch www.lee.com in April.
by on Mar 9, 3:15 PM
Buell Motorcycle Company named Crispin Porter + Bogusky as its advertising agency of record. The account was previously handled by Laughlin Constable.
by on Mar 9, 3:15 PM
Zimmerman has been tapped by White Castle to handle creative and media duties, previously handled by JWT and Mindshare, respectively. The account is valued at $20 million.
by on Mar 9, 3:15 PM
Zig was named digital agency of record in Canada for AXE. The agency will handle strategy, creative and development of all digital initiatives for AXE Deodorant, Body Wash and Hair Care, as well as handling overall digital strategy for the AXE master brand in Canada.
by on Mar 9, 3:15 PM
The California Tobacco Control Program is issuing an RFP on or about March 18 for its $20 million annual advertising campaign to raise awareness in California about the dangers of tobacco use and secondhand smoke. The account runs roughly from September 1, 2009 through August 31, 2012. Two optional one-year extensions may be approved. Ground Zero Advertising currently handles the account. A voluntary Bidders' Conference will be held on April 2nd in Sacramento at the California Department of Public Health; first submission requirements are due April 16th.