ConocoPhillips placed creative duties on its Conoco and 76 gasoline brands in review.

Levelwing Media was selected by the German National Tourist Office as an online marketing agency to handle online digital media efforts, including media planning, buying and search for the Country of Germany through 2011. Billings were not released.

Horizon Media was awarded media buying and planning chores for Modell's Sporting Goods. It was previously handled by multiple agencies. The account is estimated at $5 million.

Leo Burnett and Seed Strategy were awarded Silk Soymilk's advertising account, valued at $30 million. Berlin Cameron United previously handled the account.

Initiative scored three wins in China this month, adding Intel China, Pfizer and Grupo Bimbo to its list of clients. Initiative bested Ogilvy Digital and OMD for the Intel China account. The agency will manage Intel China's full service digital campaign assignment, including creative and Web site development. Pfizer awarded its account to Initiative following a three-way pitch against Dentsu and Zenith. Initiative will handle Pfizer's media strategy, planning and buying services nationally in China. Lastly, bakery Grupo Bimbo tapped Initiative to handle its media strategy, planning and buying services in China. Initiative beat MPG for the account. Total spending …

LVMH placed its U.S. media account in review, valued at $185 million. Mediacom currently handles the account.

The Turkish Tourism Board awarded Global Advertising Strategies and Turkish-based agency OYKU its North American Tourism campaign.

The California Tobacco Control Program is issuing an RFP on or about March 18 for its $20 million annual advertising campaign to raise awareness in California about the dangers of tobacco use and secondhand smoke. The account runs roughly from September 1, 2009 through August 31, 2012. Two optional one-year extensions may be approved. Ground Zero Advertising currently handles the account. A voluntary Bidders' Conference will be held on April 2nd in Sacramento at the California Department of Public Health; first submission requirements are due April 16th.

Zig was named digital agency of record in Canada for AXE. The agency will handle strategy, creative and development of all digital initiatives for AXE Deodorant, Body Wash and Hair Care, as well as handling overall digital strategy for the AXE master brand in Canada.

Zimmerman has been tapped by White Castle to handle creative and media duties, previously handled by JWT and Mindshare, respectively. The account is valued at $20 million.