United Healthcare named Ogilvy & Mather lead creative agency on its $30 million advertising account. Deutsch Los Angeles previously served as lead creative agency.

Y&R Chicago was awarded creative duties on the $40 million Hotels.com advertising account, previously handled by TBWA/Chiat/Day.

Intel selected Organic to support its online global and retail content syndication efforts. The agency is developing and translating online content and syndicating it to 28 countries in 16 languages.

Bailey Gardiner was named agency of record for Electra Bicycle Company.

Creature was tapped by JanSport to handle the company's traditional advertising, design, interactive and non-traditional marketing duties.

Anheuser-Busch has removed Goodby, Silverstein & Partners from its agency roster.

Heat and Freestyle Interactive were tapped by Electronic Arts to handle advertising and marketing duties on its $20 million EA Sports account.

PHD successfully defended Discovery Networks' $100 million media planning and buying account, besting OMD, Universal McCann and The Martin Agency.

Auto insurance provider, The Direct General group, tapped Cramer Krasselt as its agency of record. The Bedford Group assisted in the agency search. The assignment includes brand planning and positioning, creative, advertising, media, public relations and interactive services that will be handled out of C-K's New York office. The assignment is worth $20 million in annual billings. Direct General previously worked with several agencies, including The Buntin Group. New work is expected to debut in Q2 2009.

Idearc Media LLC selected TM Advertising as advertising agency of record following a review. The agency will handle online and traditional advertising, as well as media planning and buying, for marketing all of Idearc Media LLC's products and services, including Superpages.com and Verizon Yellow Pages. Billings are estimated at $30 million.