Bailey Gardiner was named agency of record for Electra Bicycle Company.
Intel selected Organic to support its online global and retail content syndication efforts. The agency is developing and translating online content and syndicating it to 28 countries in 16 languages.
Y&R Chicago was awarded creative duties on the $40 million Hotels.com advertising account, previously handled by TBWA/Chiat/Day.
United Healthcare named Ogilvy & Mather lead creative agency on its $30 million advertising account. Deutsch Los Angeles previously served as lead creative agency.
Olson was awarded advertising, media and promotional duties for Imation's Memorex, TDK Life on Record and XtemeMac brands.
TGI Friday's placed its creative and media accounts in review. Incumbent on the $90 million account, Deutsch Los Angeles, is not defending.
RockResorts named Cultivator as its advertising agency of record. Incumbent E.B. Lane, Phoenix, did not defend. Media duties remain with Caroline Watson Media Services, Denver. An undisclosed budget will go to national print, radio, outdoor and online advertising. First work will break in April.
Spark Communications was awarded traditional and online media strategy, planning and buying duties for Armour-Eckrich Meats. Schafer Condon Carter continues to handle creative duties.
Intercontinental Hotels Group named Mindshare as its global strategic planning agency, consolidating media planning and buying activities across all of its brands, including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites. Media services for those brands were previously handled by more than a dozen agencies worldwide. Mindshare was awarded the consolidated account after a review in which seven agencies participated. The account is valued at $80 million.
Smith Brothers Agency was named as the integrated marketing agency for all Del Monte Foods consumer brands, including Del Monte, Contadina and College Inn. Smith Brothers has previously developed campaigns for Del Monte's 9Lives, Pup-Peroni and Nature's Recipe brands.