by on Dec 21, 2:30 PM
Doner was selected as local media agency of record for the PGA TOUR's Championship Management events. Doner will develop and manage a full-scale media planning and buying program, integrating both traditional and digital media platforms. Media duties were previously handled directly or through various local agencies.
by on Dec 21, 2:30 PM
Michelin North America tapped Mediaedge:cia to manage its media planning and buying activities for all of Michelin's U.S. business units and brands, including Michelin, BFGoodrich and Uniroyal. MEC's New York office will begin work on Jan. 1, 2010. MediaCom will retain media planning and buying responsibilities for Canada and Mexico.
by on Dec 21, 2:30 PM
Napa Auto Parts awarded its creative and media chores to The Kaplan Thaler Group and Spark Communications, respectively. Fahlgren previously handled the account.
by on Dec 21, 2:30 PM
Publicis scored a creative assignment for various Chevrolet car brands, including Equinox, Malibu and Traverse.
by on Dec 21, 2:30 PM
Mindshare was awarded U.S. media duties for Boehringer Ingelheim's prescription pharmaceutical work. MPG previously handled the business.
by on Dec 21, 2:30 PM
TBWA/Chiat/Day; The Martin Agency; and Deutsch are the three remaining agencies left competing for creative chores on Johnson & Johnson's Tylenol and Motrin brands.
by on Dec 21, 2:30 PM
Citizens Bank awarded creative chores on its $15 million advertising account to Ogilvy & Mather. Arnold previously handled the account.
by on Dec 21, 2:30 PM
Unilever awarded PHD media duties in China, Taiwan and Hong Kong, estimated at $450 million.
by on Dec 21, 2:30 PM
Gotham scored creative chores for Chobani yogurt, without a review. TDA Advertising & Design previously handled the account. Gotham will launch broadcast, digital and print work in the early part of 2010, nationwide.
by on Dec 21, 2:30 PM
Ogilvy & Mather; Berlin Cameron United; Euro RSCG; The Kaplan Thaler Group and Deutsch are the five agencies remaining in contention for creative work on Ikea's $90 million advertising account.