Arnold, Cutwater and Energy BBDO are the three agencies left competing for creative duties on Mike's Hard Lemonade's $10 million advertising account. Amalgamated previously handled the work.

Golfsmith awarded GSD&M Idea City its creative and media duties, valued at $4 million.

Mullen has been named agency of record for Men's Wearhouse and K&G Fashion Superstore. As part of the Men's Wearhouse win, Mullen also will serve as the lead agency for Moores Clothing for Men, the Canada-based men's apparel retailer owned by The Men's Wearhouse Group. Mullen will help develop overall brand positioning and strategic marketing communications, along with creative, public relations and social media elements. The agency's Winston-Salem, N.C. office will handle the work, estimated at $100 million.

Cotes du Coeur, a series of events benefiting the American Heart Association, tapped TM Advertising to handle its advertising and promotional materials.

Mindshare North America was awarded media planning, implementation and digital responsibilities for Skyy Spirits, a Gruppo Campari subsidiary. The agency will work with Skyy Spirits' group-owned portfolio, including SKYY Vodka, Wild Turkey Bourbon, X-Rated Fusion Liqueur, Cabo Wabo Tequila and Campari. The assignment will be handled by Mindshare's Los Angeles office. Initial activity will focus on supporting the existing brand portfolio through media planning, buying and value-add opportunities. Gruppo Campari already collaborates with Mindshare in Italy, Germany and Switzerland markets.

Victorinox Swiss Army named Mullen as its North American marketing agency, following a review. Victorinox Swiss Army consolidated its marketing services, including advertising, digital marketing, PR and social media, with Mullen. Global brand strategy will continue to be led by Victorinox A.G. corporate headquarters and its agency partners in Switzerland. Mullen previously handled advertising, PR and event marketing assignments for Victorinox Swiss Army from 1997-2003.

Lescoja Corporation tapped Unit 7 to create and launch its Matte For Men Web site.

Wieden + Kennedy Portland was awarded creative chores on Chrysler's Dodge account. BBDO Detroit previously handled the work.

After-school education company, Kumon, named Mullen as its North American agency of record, following a review. Mullen will handle advertising, media, PR, CRM, direct, digital and social media marketing chores. New creative is expected to launch in early 2010. Work will be handled out of the agency's North Carolina office.

Young & Rubicam Milan picked up global creative work on Pirelli tires. Wieden + Kennedy Amsterdam previously handled the account.