Young & Rubicam Milan picked up global creative work on Pirelli tires. Wieden + Kennedy Amsterdam previously handled the account.

After-school education company, Kumon, named Mullen as its North American agency of record, following a review. Mullen will handle advertising, media, PR, CRM, direct, digital and social media marketing chores. New creative is expected to launch in early 2010. Work will be handled out of the agency's North Carolina office.

Wieden + Kennedy Portland was awarded creative chores on Chrysler's Dodge account. BBDO Detroit previously handled the work.

Lescoja Corporation tapped Unit 7 to create and launch its Matte For Men Web site.

Victorinox Swiss Army named Mullen as its North American marketing agency, following a review. Victorinox Swiss Army consolidated its marketing services, including advertising, digital marketing, PR and social media, with Mullen. Global brand strategy will continue to be led by Victorinox A.G. corporate headquarters and its agency partners in Switzerland. Mullen previously handled advertising, PR and event marketing assignments for Victorinox Swiss Army from 1997-2003.

Mindshare North America was awarded media planning, implementation and digital responsibilities for Skyy Spirits, a Gruppo Campari subsidiary. The agency will work with Skyy Spirits' group-owned portfolio, including SKYY Vodka, Wild Turkey Bourbon, X-Rated Fusion Liqueur, Cabo Wabo Tequila and Campari. The assignment will be handled by Mindshare's Los Angeles office. Initial activity will focus on supporting the existing brand portfolio through media planning, buying and value-add opportunities. Gruppo Campari already collaborates with Mindshare in Italy, Germany and Switzerland markets.

Mother, Laird + Partners and Draftfcb are the three agencies vying for creative duties on Coty's Sally Hansen, La Cross and N.Y.C. New York Color brands.

RJ Palmer was awarded media planning and buying duties for Universal Orlando Resort.

Mutt was tapped to handle advertising duties on Coca-Cola's Mello Yello brand.

Ameriprise named R/GA as its lead agency. Saatchi & Saatchi previously handled creative duties.