MediaCom was tapped to handle digital creative and media chores for DirecTV.

GSD&M Idea City picked up creative work for Harrah's Caesars and Horseshoe brands.

ISS Research, maker of OhYeah! nutrition products, named BooneOakley as its first-ever agency of record. A $10 million budget will target athletes and active individuals via TV, niche and general print, online and guerrilla advertising. First work, breaking in January, will feature newly signed celebrity endorsers including St. Louis Cardinals first baseman Albert Pujols.

Johnson & Johnson placed creative and media planning chores for its Tylenol and Motrin brands in review. Creative for both brands is currently handled by Deutsch New York. Competing for the work are incumbent Deutsch; DDB; Goodby, Silverstein & Partners; TBWA/Chiat/Day; and The Martin Agency.

Carat was awarded North American communications planning duties for Gillette men's grooming business. Starcom Mediavest Group previously handled the work.

Mindshare was named U.S. media agency of record for The Sun Products Corporation, provider of brands including all and Wisk detergents and Snuggle fabric softener. The assignment includes strategic media planning and investment responsibilities for both traditional and digital media for Sun Product's brand portfolio. Media services for Sun Products were previously handled by Mindshare on an interim basis following the company's acquisition of Unilever's North American fabric care business -- a Mindshare client -- in 2008. The assignment will be handled out of Mindshare's New York office. Creative for Sun Products brands provided by Merkley + Partners and Lowe …

Fallon was tapped to handle Chrysler's creative duties, previously handled by BBDO.

Qualis Health named Genuine Interactive as its first interactive agency of record. The agency's first task is to redesign the Qualis Health Web site.

The Martin Agency was awarded creative duties on Pizza Hut's $275 million advertising account. BBDO previously handled the account.