Carat was awarded North American communications planning duties for Gillette men's grooming business. Starcom Mediavest Group previously handled the work.

Johnson & Johnson placed creative and media planning chores for its Tylenol and Motrin brands in review. Creative for both brands is currently handled by Deutsch New York. Competing for the work are incumbent Deutsch; DDB; Goodby, Silverstein & Partners; TBWA/Chiat/Day; and The Martin Agency.

ISS Research, maker of OhYeah! nutrition products, named BooneOakley as its first-ever agency of record. A $10 million budget will target athletes and active individuals via TV, niche and general print, online and guerrilla advertising. First work, breaking in January, will feature newly signed celebrity endorsers including St. Louis Cardinals first baseman Albert Pujols.

GSD&M Idea City picked up creative work for Harrah's Caesars and Horseshoe brands.

MediaCom was tapped to handle digital creative and media chores for DirecTV.

Ameriprise named R/GA as its lead agency. Saatchi & Saatchi previously handled creative duties.

Mutt was tapped to handle advertising duties on Coca-Cola's Mello Yello brand.

RJ Palmer was awarded media planning and buying duties for Universal Orlando Resort.

Mother, Laird + Partners and Draftfcb are the three agencies vying for creative duties on Coty's Sally Hansen, La Cross and N.Y.C. New York Color brands.