MEC Middle East North Africa was awarded the General Mills MENA media planning and buying account after a two-way pitch in the region. The assignment covers the GCC markets (Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman), Egypt and Levant (Syria, Lebanon, Jordan).

After an agency review, Web Ad.vantage was renewed as digital agency of record for Visit Baltimore for the next three years.

AMP Agency was named agency of record for Pretzel Crisps, a Snack Factory brand. AMP will be responsible for creative and media duties aimed to drive awareness around the launch of the new Bold & Spicy Pretzel Crisps.

Zen Planner selected 90octane for online lead generation and search engine marketing.

Generac Power Systems, a manufacturer of home and business generators, named the Milwaukee office of Cramer-Krasselt as its advertising and public relations agency of record, following a review. The agency will initially handle strategic PR planning and execution, transitioning to fully integrated marketing duties next year to also include advertising, digital and media chores.

Car insurance company, Esurance, named Leo Burnett Chicago as its agency of record. The agency bested Deutsch LA; Duncan/Channon; Goodby Silverstein & Partners; and Venables Bell & Partners for the win. New work will begin immediately. Leo Burnett, which has been the longtime ad agency for Allstate, will service Esurance with a separate team.

Ultimate Beverages' Hard Rock Vodka brand has selected The brpr Group to create and manage all social communications for its recent launch.

Macerich, an owner, operator and developer of retail properties, named RP3 Agency as agency of record for its Tysons Corner Center retail development. RP3 will initially develop a promotional campaign aimed at driving retail traffic to Tysons Corner Center for the upcoming holiday season.

Perkins Restaurants has named Doner as its advertising agency of record, following a review. The agency will handle television, print, point-of-sale, digital and social creative content, media planning and buying, and promotion and event support.

Cronin and Company added Executive Wealth Management to its client roster. The company tapped Cronin for several projects including a Web site redesign, public relations program and paid search marketing.