Generac Power Systems, a manufacturer of home and business generators, named the Milwaukee office of Cramer-Krasselt as its advertising and public relations agency of record, following a review. The agency will initially handle strategic PR planning and execution, transitioning to fully integrated marketing duties next year to also include advertising, digital and media chores.

Zen Planner selected 90octane for online lead generation and search engine marketing.

AMP Agency was named agency of record for Pretzel Crisps, a Snack Factory brand. AMP will be responsible for creative and media duties aimed to drive awareness around the launch of the new Bold & Spicy Pretzel Crisps.

After an agency review, Web Ad.vantage was renewed as digital agency of record for Visit Baltimore for the next three years.

MEC Middle East North Africa was awarded the General Mills MENA media planning and buying account after a two-way pitch in the region. The assignment covers the GCC markets (Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman), Egypt and Levant (Syria, Lebanon, Jordan).

The Louisville Slugger and Bionic Gloves brands named imc² as its agency of record.

Clearwire tapped Horizon Media as its media agency of record.

Triumph North America names Doe-Anderson as its agency of record.

Under Armour tapped Crispin Porter + Bogusky to handle creative duties for the brand's up-and-coming basketball division. The agency will handle TV, print and digital elements.

SmithGifford was named creative agency for Inova Health System. The agency is charged with developing a brand positioning strategy and creative development for a new corporate reputation campaign to launch this fall.