Crown Imports has named Goodby, Silverstein & Partners as its agency of record for Corona Light and Modelo Especial. The agency will lead all General Market strategy and creative execution for the two brands.

Optimedia was awarded Pizza Hut's $220 million media account, following a review. MEC previously handled the account.

SmithGifford was named creative agency for Inova Health System. The agency is charged with developing a brand positioning strategy and creative development for a new corporate reputation campaign to launch this fall.

Under Armour tapped Crispin Porter + Bogusky to handle creative duties for the brand's up-and-coming basketball division. The agency will handle TV, print and digital elements.

Triumph North America names Doe-Anderson as its agency of record.

Bolthouse Farms consolidated advertising of all consumer products including carrots, beverages, salad dressings and vinaigrettes with goodness Mfg. The agency will develop new marketing concepts for baby carrots and all other company consumer products. Crispin Porter + Bogusky previously handled the account.

JetBlue tapped Rokkan as its head digital agency. Huge previously handled the work.

Indian Motorcycle selected Colle+McVoy to lead its international branding, advertising, creative, design, retail and interactive marketing strategy.

22squared was named agency of record for Jackson Hewitt Tax Service. The agency will handle brand planning, creative, media buying and planning, and design responsibilities. Creative launches in January 2012. The agency bested GSD&M and The Richards Group for the win. Zimmerman previously handled the account.

Secret Weapon Marketing, the agency that handles only three clients at a time, filled the final slot in its three client roster with 1-800-DENTIST. Creative duties were previously handled in-house.