Optimedia was awarded Pizza Hut's $220 million media account, following a review. MEC previously handled the account.

Crown Imports has named Goodby, Silverstein & Partners as its agency of record for Corona Light and Modelo Especial. The agency will lead all General Market strategy and creative execution for the two brands.

Cronin and Company added Executive Wealth Management to its client roster. The company tapped Cronin for several projects including a Web site redesign, public relations program and paid search marketing.

Perkins Restaurants has named Doner as its advertising agency of record, following a review. The agency will handle television, print, point-of-sale, digital and social creative content, media planning and buying, and promotion and event support.

Macerich, an owner, operator and developer of retail properties, named RP3 Agency as agency of record for its Tysons Corner Center retail development. RP3 will initially develop a promotional campaign aimed at driving retail traffic to Tysons Corner Center for the upcoming holiday season.

Cactus has been selected to provide strategic marketing and advertising services for the launch of Denver's Clyfford Still Museum. Opening on November 18, the museum will be home to 2,403 artworks by Still, the majority of which have never been seen by the public.

NFL PLAYERS Inc., the exclusive licensing and marketing subsidiary of the NFL Players Association, has hired AMP Agency to handle strategic and creative duties that include brand consultation for the NFL PLAYERS brand, and creative development and support for signature events and properties.

Global footwear retailer and manufacturer Weyco Group has named the Milwaukee office of Cramer-Krasselt as advertising and media agency of record for its Florsheim, Stacy Adams and Nunn Bush brands. The agency will be responsible for branding, advertising, digital and sales/retail promotion for the company's three principal brands.

Pierce-Coté Advertising was named agency of record for Cape Cod Healthcare. The agency will provide strategic brand development, media planning and placement, and creative services.

Secret Weapon Marketing, the agency that handles only three clients at a time, filled the final slot in its three client roster with 1-800-DENTIST. Creative duties were previously handled in-house.