22squared was named agency of record for Jackson Hewitt Tax Service. The agency will handle brand planning, creative, media buying and planning, and design responsibilities. Creative launches in January 2012. The agency bested GSD&M and The Richards Group for the win. Zimmerman previously handled the account.

Indian Motorcycle selected Colle+McVoy to lead its international branding, advertising, creative, design, retail and interactive marketing strategy.

JetBlue tapped Rokkan as its head digital agency. Huge previously handled the work.

Bolthouse Farms consolidated advertising of all consumer products including carrots, beverages, salad dressings and vinaigrettes with goodness Mfg. The agency will develop new marketing concepts for baby carrots and all other company consumer products. Crispin Porter + Bogusky previously handled the account.