LevLane was named advertising agency of record for two regional franchisee co-ops, Massage Envy Northern Virginia/D.C. and Massage Envy Maryland/Southern Delaware. An undisclosed budget will go to digital advertising and marketing, including website design, SEO, SEM and social media, and to event marketing. The incumbent was BomserPayan, New York.

Frank Unlimited, Seattle, has been named the first advertising agency of record for the newly formed Seattle Cancer Care Alliance Proton Therapy, a ProCure Center. A $1.6 million budget will go to print, radio and online advertising, and event marketing.

Co-Communications was named agency of record for Hudson Valley Tourism. The firm will partner with Harquin Graphics to promote the Hudson River Valley region as a leisure and business destination.

POPSUGAR, a global technology company, selected Goodby, Silverstein & Partners as its global advertising agency of record.

Fredrick Fekkai hair care tapped SelectNY to develop a fully integrated advertising campaign called “Most Privileged Hair in the World.”