Nestlé USA named Marcus Thomas, Cleveland, as traditional and digital agency of record for its Buitoni North America brand of refrigerated pastas and sauces. First Buitoni work breaks in June, and will focus on digital, including Facebook, Pinterest and Twitter, and on product integration and sponsorships within both print and broadcast media.

Webster Bank selected SapientNitro as its marketing agency of record. The agency will handle research and strategy development, website development, rich media and online creative, broadcast production, print and radio advertising along with media planning and buying.

French's, a division of Reckitt Benckiser, has added TDA_Boulder to its roster as design agency, handling package design, print and non-traditional efforts for both existing products, including French's Mustard, French's French Fried Onions and French's Worcestershire Sauce, and for a new product under development. Budget is undisclosed. First work, for French’s Mustard, breaks this month.

Stonyfield yogurt tapped Empower MediaMarketing as its media agency of record. The agency will handle all of Stonyfield's paid media efforts and help Stonyfield with its search engine marketing and content marketing efforts.

Mistress was tapped by Ubisoft to launch its television campaign for Assassin's Creed IV. The campaign is set to launch in the fall.

Con Edison awarded its advertising account to The Gate NY, following a review.

The Chevrolet Detroit Belle Isle Grand Prix has named Embark Digital as its social media agency of record.

MRM has been awarded additional assignments by long time client, Verizon. The scope of work includes digital acquisition and CRM work – including OLA, rich media, marketing landing pages and digital experience programs.

The Boston Public Schools have enrolled Proverb to help with an awareness campaign for the BPS Arts Expansion Initiative.

360i will be working with HBO on the strategic vision for the brand's social media presence, creating campaigns designed to spark content and conversation about the brand online.