Moroch Partners was named agency of record for Stage Stores. The agency will handle strategic planning, creative and media planning and buying. Billings are estimated at $25 million. The agency’s first assignment will be to develop a back-to-school campaign that breaks in mid-July.

The VIA Agency was tapped to handle integrated marketing for Republic Wireless, following a review.

The National Council for Community Behavioral Healthcare, the unifying voice of America’s nearly 2,000 behavioral health organizations, has hired Cactus to develop a nationwide awareness campaign for Mental Health First Aid.

New Belgium Brewing, the third largest craft beer brewer in the U.S., named Vizeum US as its media planning and buying agency. Backbone Media previously handled the work.

Genuine Interactive was selected as digital advertising agency of records for Barbara’s, a cereals and snack company. The agency will handle digital strategy and planning, provide ongoing strategic guidance, and curate editorial content to its Facebook page.

Morgans Hotel Group tapped Firstborn to handle digital strategy and programming across its hotel properties, in addition to the development and re-launch of its global website. Firstborn’s initial marketing efforts will focus on creating mobile and web-based content geared toward enhancing the guest experience and promoting the brand's boutique culture.

Belkin International selected Always On Communications as media planning and buying agency for its WeMo, Yolk Custom Case, and Ultimate iPad Keyboard Case products.

After a three-month review, Visit Estes Park, Estes Park, Colo., has named Cultivator Advertising & Design, Denver, as its advertising agency of record. Other review participants included Vladimir Jones, Cactus and the incumbent, Hill Aevium, all Denver-based. A $1 million budget will go to print, digital and outdoor advertising, with first work, focusing on the summer vacation season, launching in May.

Firehouse was named agency of record for Service King Collision Repair Centers, a multi-state operator of collision repair facilities. The agency will handle all creative and media chores.

Ecommerce retailer Ministry of Supply named Soldier Design as its first branding agency of record.