• Moroch Partners; Stage Stores
    Moroch Partners was named agency of record for Stage Stores. The agency will handle strategic planning, creative and media planning and buying. Billings are estimated at $25 million. The agency’s first assignment will be to develop a back-to-school campaign that breaks in mid-July.
  • The VIA Agency; Republic Wireless
    The VIA Agency was tapped to handle integrated marketing for Republic Wireless, following a review.
  • National Council for Community Behavioral Healthcare; Cactus
    The National Council for Community Behavioral Healthcare, the unifying voice of America’s nearly 2,000 behavioral health organizations, has hired Cactus to develop a nationwide awareness campaign for Mental Health First Aid.
  • New Belgium Brewing; Vizeum
    New Belgium Brewing, the third largest craft beer brewer in the U.S., named Vizeum US as its media planning and buying agency. Backbone Media previously handled the work.
  • Genuine Interactive; Barbara's
    Genuine Interactive was selected as digital advertising agency of records for Barbara’s, a cereals and snack company. The agency will handle digital strategy and planning, provide ongoing strategic guidance, and curate editorial content to its Facebook page.
  • Morgans Hotel Group; Firstborn
    Morgans Hotel Group tapped Firstborn to handle digital strategy and programming across its hotel properties, in addition to the development and re-launch of its global website. Firstborn’s initial marketing efforts will focus on creating mobile and web-based content geared toward enhancing the guest experience and promoting the brand's boutique culture.
  • Belkin International; Always On Communications
    Belkin International selected Always On Communications as media planning and buying agency for its WeMo, Yolk Custom Case, and Ultimate iPad Keyboard Case products.
  • Visit Estes Park; Cultivator Advertising & Design
    After a three-month review, Visit Estes Park, Estes Park, Colo., has named Cultivator Advertising & Design, Denver, as its advertising agency of record. Other review participants included Vladimir Jones, Cactus and the incumbent, Hill Aevium, all Denver-based. A $1 million budget will go to print, digital and outdoor advertising, with first work, focusing on the summer vacation season, launching in May.
  • Firehouse; Service King Collision Repair Centers
    Firehouse was named agency of record for Service King Collision Repair Centers, a multi-state operator of collision repair facilities. The agency will handle all creative and media chores.
  • Ministry of Supply; Soldier Design
    Ecommerce retailer Ministry of Supply named Soldier Design as its first branding agency of record.
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