JC Penney parted ways with its creative agency, Y&R and hired three agencies to tackle creative, digital and social media efforts. Doner was tapped as lead creative agency while EVB and Victor & Spoils will handle social media and online work. JC Penney spent $504 million in measured media in 2012, per Kantar Media.
Lockheed Martin named McCann Erickson New York and Universal McCann as its global creative and media agencies, respectively. CT-based Keiler & Company was the incumbent. Other agency finalists included Arnold and Doremus.
Elevate Studios was tapped to handle global digital work for L’Oréal Group’s Redken 5th Avenue NYC and Matrix brands.
Media Storm was named media agency of record for Mohegan Sun. The agency will handle all media planning, buying and strategy for the Mohegan Sun portfolio.
After a two-month review, School of Thought, San Francisco, was named as the first creative agency of record for the U.S. portion of Intrepid Travel, Melbourne, Australia. Media buying remains at Media Brokers International, Atlanta. A U.S. budget of more than $500K will go to print and online advertising, with first work, targeting adventure travelers, breaking in October.
Without a review, Charles Medley Distillers Kentucky named TDA_Boulder as the first agency of record for its resurrected Medley Bros. brand of Kentucky straight bourbon whiskey. Sam Medley, CEO of Charles Medley Distillers Kentucky, managed the agency selection. TDA_Boulder will handle product design, online promotion and b-to-b collateral. First work will break in the fall. Charles Medley Distillers Kentucky has been under Medley family ownership or management since 1940, and the recipe for its soon to be relaunched Medley Bros. brand, dates from that era. Additional TDA_Boulder clients include Noodles & Company, FirstBank, General Mills, Burton Snowboards, Justin's Peanut Butter ...
Kona Brewing Company named Duncan/Channon as its advertising agency of record, following a review. The agency will lead all strategic branding and creative efforts with the goal of accelerating the growth of the Hawaiian craft beer brand. Duncan/Channon will launch Kona Brewing Company’s largest advertising effort to date, slated to launch in the second quarter of 2014. Creative will consist of TV, digital, out-of-home and other traditional and non-traditional media. Duncan/Channon is the brand’s first-ever agency of record.
During the week the Affordable Health Care Act takes effect, Massachusetts-based Fallon Community Health Plan hired DeVito/Verdi New York to help strengthen and expand its brand throughout the region. The agency will be responsible for all advertising, media planning, and digital marketing efforts. “Teaming up with DeVito/Verdi offers us a fresh perspective on a swirling health care climate, and a rapidly evolving business environment,” said Christine Cassidy, chief communications officer at Fallon Community Health Plan. “We’ve got a great story to tell, and we’re excited to start bringing our message to more and more people.” Devito/Verdi was the long-time agency ...
Global asset management firm, MFS Investment Management selected Draftfcb Chicago as its global agency of record. In addition, Initiative was tapped to handle media planning and buying duties. Draftfcb will provide MFS with strategic branding and advertising support, including print and digital solutions. Pile and Company managed the review. Allen & Gerritsen previously handled the account. MFS spent $6.8 million in measured media in 2012, according to Kantar Media, and $5 million from January-June, 2013.
Workspace solutions company Fellowes tapped the Chicago office of gyro as its global agency of record. The agency will be responsible for Fellowes’ creative campaigns in both the business-to-consumer and business-to-business space. Two campaigns are slated to launch in January. The first promotes the AeraMax Air Purifier, a new category for Fellowes. The goal is to create awareness and educate moms about the issues surrounding indoor air. The second campaign will support a new line of paper shredders.. The campaign will target businesses in print, digital and other channels.