Moroch Partners was awarded the Ohio Valley Co-op business for McDonald's following a national strategic and creative review. In the final round, the agency bested Kansas City-based Bernstein Rein and Columbus-based Fahlgren Mortine for the win. The agency will handle the general consumer market business for the McDonald's Ohio Valley Co-op, which is comprised of local McDonald's franchisees. Moroch will be responsible for strategic planning, media planning and buying, creative and social elements. The Ohio Valley Co-op will be serviced out of Moroch's St. Louis office, where seven other McDonald's markets are also handled. Creative is slated to break in …

Lowe Campbell Ewald was tapped to handle creative work for De'Longhi North America, following a review.

PUMA tapped DigitasLBi as its lead digital agency, to handle creative, analytics, social and community management and real-time marketing.

Following two separate reviews, Critical Mass was named agency of record for Travel Alberta, the provincial tourism marketing agency of the Government of Alberta, and digital agency of record for Calgary Stampede, an annual rodeo festival. Travel Alberta focuses on tourism destination marketing and management, highlighting the natural beauty throughout the Western Canadian province, which is bordered by the Canadian Rockies. The first campaign from Critical Mass will launch in the U.S. market in March. For The Calgary Stampede, Critical Mass will oversee web, mobile, and campaign development. New work will launch in the next few months. "As a global …

Beauty care manufacturer KAO USA has parted ways with its agency, KBS+P. Kao is conducting a closed review for its global creative account for the following brands: John Frieda, Jergens, Biore and Curel. Joanne Davis Consulting/SCAN International is handling the review with a decision expected by May. The review does not affect KAO USA's media and digital agencies. "We are deeply grateful to KBS+P and their partnership for the past ten years," said Dave Muenz, Regional Executive Officer for Kao's Mass business. "We have had a good run and look forward to selecting a new agency partner." Lori Senecal, CEO …

The National Geographic Channels tapped the New York office of We Are Social to provide social media marketing support for programming on National Geographic Channel (NGC) and Nat Geo WILD cable channels in the U.S. We Are Social will handle social media insights, strategy, creative and campaign ideation for shows including "Brain Games" and "The Incredible Dr. Pol." "Our social media communities have grown substantially over the past year with increasing interest in our programming, including our first scripted films 'Killing Lincoln' and 'Killing Kennedy,'" said Katy Anadale, director, digital marketing, National Geographic Channel. "Our goal for 2014 is to …

Deutsch NY was named lead agency for Jagermeister liqueur, imported by Sidney Frank Importing Company. The agency will create a communications plan and brand campaign that will drive re-appraisal to a new generation of consumers. Mistress previously handled the work. Jagermeister spent $5.6 million on measured media between January and September of 2013, according to Kantar Media. The brand joins PNC Bank, GoDaddy, Microsoft, DIRECTV, Novartis Worldwide and HSN on Deutsch New York's roster of clients.

The New York Metropolitan Transportation Authority (MTA) named strategic agency partners Pulsar Advertising and Arcade Creative Group (Pulsar I Arcade) as its agency of record, following a review. Effective immediately, Pulsar I Arcade will be responsible for all advertising, marketing, digital communications and a large amount of passenger information communications to help enhance the customer experience across MTA's system. Pulsar I Arcade was awarded a three-year contract, with an option for two additional years, to provide full marketing and advertising services. The incumbent, Korey Kay & Partners, has been handling the account since 1992. New York's MTA provides public transportation …

MEC was named media agency of record for the Swedish clothing company H&M in Poland. MEC Poland has reported billings of $516 million. “Retail of today is at crossroads, and understanding how to keep the stores thriving is the key to success," said Izabela Albrychiewicz, CEO of MEC Poland, in a statement. "I am looking forward to putting our longstanding experience with retailers to use in helping H&M grow in the Polish market.” In the Unted States, H&M spent $26 million on measured media between January and September of 2013, according to Kantar Media.

LANE was named agency of record for Travel Oregon, the Oregon Tourism Commission. The agency will handle public and media relations as well as campaign strategy and execution.