Gaming giant Ubisoft has added Dallas-based shopper marketing agency Shoptology to its agency roster after a competitive review. The French videogame developer is well known for titles such as Assassin’s Creed, Just Dance, and Far Cry. It hired Shoptology, part of the Project Worldwide agency network, to help it gear up for the 2018 launch season. The agency, which counts Walmart, Dean Foods, and PepsiCo among its top clients, will help Ubisoft release a slew of new and sequel titles next year including the recently announced Skull & Bonesand Starlink: Battle for Atlas. Said Linda Murphy, Ubisoft’s associate director …

Panama Jack has dealt MARCA digital and social AOR duties following an informal review. There was no incumbent. The lifestyle brand previously used a variety of agencies. MARCA will be responsible for all social platforms as well as email marketing, search, digital display, website redesign and e-commerce. Their first collaboration will debut later this summer. Founded in 1974, the privately-held company is best known for its sunglasses, eyewear, apparel and home furnishings. Annual revenues are estimated to be $4.5 million.  

Church’s Chicken, the 65-year old quick service restaurant chain has appointed J. Walter Thompson Atlanta as its new ad agency, after a review. Church’s confirmed that its previous AOR was Made Movement of Boulder, CO. The two parted ways late last year and the company recently worked with San Francisco-based Erich & Kallman on a project basis and will be using their work through the end of 2017.  The agency is tasked with helping to devise a new brand positioning for the company. The agency will work with company executives, franchisees and other business partners to develop the new positioning. JWT Atlanta …