The agency will lead creative, strategy, media, CRM and customer experience.

Sendero will also utilize Ken, the sister media agency.

The global cruise liner's goal is to drive growth in the Australian market.

The assignment begins August 1.

Women’s activewear retailer Beyond Yoga, a subsidiary of Levi Strauss, has appointed Interpublic media agency UM as its media agency of record, the company has confirmed. It wasn't immediately clear if there was an incumbent.  Annual media expenditures are estimated at $5 million, according to COMvergence.  Levi Strauss bought the company in 2021 for a reported $400 million.