• BIZ DEV: MeringCarson Awarded Creative, Digital Assignment For Sacramento Kings
    The Sacramento Kings tapped MeringCarson for a creative and digital media assignment for the NBA Pacific Division / Western Conference team. New work launches this month. The agency will provide creative input on new and existing print, broadcast and online creative along with handling digital media planning and buying work. MeringCarson has offices in Northern and Southern California, working with clients like Visit California, Walt Disney Parks & Resorts, California Raisins and CA Speedway (NASCAR).
  • BIZ DEV: Planet Fitness Named Draftfcb Chicago As Digitial And Social AOR
    Health club franchise, Planet Fitness named Draftfcb Chicago its digital and social marketing agency of record. “We’re confident that this partnership will take our digital presence to the next level and bring a fresh approach to our social marketing,” said Mike O’Brien, director of brand management for Planet Fitness. Philadelphia-based Red Tettemer O’Connell + Partners continues to serve as lead agency of record for Planet Fitness, handling overall brand strategy, creative and media duties. New York City-based RF|Binder serves as Planet Fitness’ public relations agency of record. Planet Fitness currently has 700 locations around the country and spent $14.8 million …
  • BIZ DEV: MEC Global Retains Beiersdorf Work, Scores Additional Responsibilities
    MEC Global has successfully retained the media business of Beiersdorf, an international skin care company, in Italy, and added responsibilities in Spain, Portugal, and Greece to its portfolio. The business is worth €100 million or $134.6 million across all 4 markets, with the retained Italian business worth €35 million or $47 million and the value of the other three at €65million or $87.5 million. MEC Global bested Carat and incumbents Havas Media in Spain and OMD in Greece and Portugal for the win. MEC handles Beiersdorf’s business in the UK, Ireland, The Low Countries, Denmark, Sweden, Norway, Finland and Iceland, while …
  • BIZ DEV: Olson Named AOR For Supercuts
    Olson was named agency of record for Supercuts, following a review. The account was previously at DDB, which inherited it from Element 79, which held the business for more than a decade. Work will include a national broadcast and digital campaign, along with a social-media element. Supercuts is Olson’s sixth agency of record win since September 1, with Sharp Electronics, Commerce Bank, Guaranteed Rate, McDonald’s Twin Cities and Aurora Health Care among the others. Supercuts spent $7.9 million on measured media in 2012, according to Kantar Media.
  • BIZ DEV: Launchpad Named AOR For Jambu Shoe Brand
    Jambu, a fashion lifestyle shoe brand and wholly owned subsidiary of Vida Shoes International, named New York-based Launchpad as its first-ever agency of record, without a review. The agency will manage strategic and creative advertising duties.  Initial creative, launching spring 2014, will include print, digital and in-store initiatives promoting Jambu’s line of women's, men's and kid's shoe styles. Work was previously handled in-house. Media duties will continue to be managed internally by Jambu. "Our target is free-spirited, seeks style with comfort, and appreciates sensible innovation when it comes to the products they buy.  We want our advertising to reflect this …
  • BIZ DEV: RED Interactive Agency Named Sapporo USA's Media AOR
    Sapporo USA named RED Interactive Agency as its media planning and buying agency in North America. Sapporo had been working with KSL Media until the agency's doors closed in September, and RED won the business following review. Sapporo’s 2014 campaign will aim to expand brand awareness and consumption among all imported beers. The brand spent $80,000 in measured media in 2012, per Kantar Media.
  • BIZ DEV: Barkley Named Agency Of Record For Spirit Airlines
    Barkley was named agency of record for Spirit Airlines, following a review managed by Ark Advisors, New York. The agency will handle brand strategy, advertising, digital media, public relations, point-of-sale and media planning and buying. New work is slated to launch in early 2014. The airline operates 250 daily flights to more than 50 destinations in the U.S., Latin America and the Caribbean. Spirit Airlines spent $1.3 million in measured media in 2012, according to Kantar Media and roughly $225,000 between January and June of 2013.
  • BIZ DEV: L'Oreal USA Named Digitas As Digital AOR
    L’Oréal USA named Digitas as its digital agency of record, responsible for digital media planning and buying for all of the company’s brands. Agiliti conducted the review, which began with six agencies that was narrowed down to three. Moxie Interactive previously handled the account. “As the company continues to aggressively grow its presence in the digital media landscape, it is important to partner with an agency that will continue to drive up our ROI for the business,” said Marc Speichert, Chief Marketing Officer, L’Oréal Americas. Labelium will continue to serve as L’Oréal USA’s search agency of record for SEO and …
  • BIZ DEV: ARIA Resort & Casino Named Eleven Inc. As AOR
    ARIA Resort & Casino in Las Vegas has named Eleven Inc. as agency of record, following a review. ARIA opened in 2009 as the centerpiece of CityCenter, a joint venture between MGM Resorts International and Infinity World Development Corp. SK+G previously handled the account. Eleven will handle all integrated brand, food and beverage, casino and convention lines of business. Work will include television, online, digital, print, OOH, mobile, social, design and on-property elements. “The work that will launch in January 2014 will reintroduce ARIA to Las Vegas luxury travelers by leveraging the many guest experiences that make us unique and …
  • BIZ DEV: Partners + Napier Named AOR For AFAR Media
    Four months after opening a New York office, Partners + Napier was awarded strategic and creative duties for AFAR Media and its multi-platform properties, including AFAR Magazine and www.afar.com. The company provides experiential travel content for global travelers looking for unique travel experiences. The agency will help AFAR claim ownership of experiential travel under a new platform program, “Travel Deeper.” “AFAR is so much more than a travel magazine. It’s a trusted guide that helps travelers uncover the local richness and flavor the world has to offer beyond a printed page,” said Andrea Spiegel, managing director at Partners …
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