• BIZ DEV: Commerce Bank Tapped Olson As AOR
    Commerce Bank named Olson as its agency of record. The agency will handle brand strategy, research, advertising, media planning and buying, digital, mobile, social media and analytics. The incumbent, Bernstein-Rein, handled the business for the last 14 years. The 148-year-old bank has 200 branches in Missouri, Kansas, Illinois, Oklahoma and Colorado. “We believe Commerce’s customer-centric approach is a perfect fit for our community-focused approach to brand building, and we are excited to get to work in order to prove it,” said Olson CEO John Partilla. Other client wins this year for Olson include agency of record duties for Sharp Electronics, …
  • BIZ DEV: Deutsch Returns To J&J Roster WIth Acuvue Account
    Deutsch has landed back on the Johnson & Johnson roster, handling creative chores on the Acuvue account. McCann Health previously handled the work and there was no review in the agency shift. Deutsch was last on the J&J roster in 2010, when it handled the company’s Tylenol account for a seven-year period. Acuvue spent $58 million in measured media in 2012 and $17.9 million between January and June of 2013, per Kantar Media.
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