GSD&M was named media agency of record for Blue Bunny, owned by Wells Enterprises Inc. Colle+McVoy previously handled the account. The Austin-based agency will develop a national media plan to support the ice cream brand's relaunch. First work is expected to break in Q1 2016 and will include national and local television, magazine, out-of-home, digital and SEM elements. "GSD&M impressed us from the beginning with their attention to detail in the planning process coupled with their strategic leadership in media plan development," said Adam Baumgartner, vice president of marketing at Wells Enterprises, Inc. "GSD&M's pedigree, insights expertise and clear passion …

GKV has expanded its partnership with Medifast, a manufacturer of weight-loss products and programs. GKV was named Medifast's agency of record in late 2014, charged with market research, strategic planning, branding and creative development, including TV, radio, print, digital and direct response advertising. The agency added media planning and buying duties in late 2015 and began 2016 with the addition of social media strategy development and execution. "The addition of the media planning and buying and social media capabilities to the work GKV already does for Medifast is a natural evolution of our partnership," said Brian Kagen, executive vice president/chief …

Sitecore, a manufacturer of experience management software, tapped Eastwick to handle its US PR account. The Sitecore Experience Platform manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real-time. "We looked at several top tier PR agencies and Eastwick stood out to us in terms of innovation, creative thinking, plus a strong combination of enterprise software and digital marketing experience," said Scott Anderson, chief marketing officer of Sitecore.

Evoke Marketing, a New York-based public relations and social media agency, opened its doors with the addition of two new clients: Mochidoki and Cooperstown Distillery. Mochidoki is a New York-based gourmet mochi ice cream company that ships direct to consumers and Cooperstown Distillery offers handcrafted spirits made utilizing mostly New York State-grown agricultural products. Evoke also works with Orenda, an authentic backcountry "glamping" retreat in upstate New York and Adirondack Brewery, a microbrewery producing handcrafted beer located in Lake George, New York. "We look forward to building and igniting lifestyle brands that are as passionate about their products as we …

From a strong representation of regional and national ad agencies, Allebach Communications added Redco Foods to its agency roster, following a review that included regional and national agencies. Redco Foods is known for two popular tea brands: Red Rose Tea and Salada Tea. "Redco was looking for an agency partner to breathe new life into their iconic brands, Red Rose and Salada," said Jamie Allebach, chief executive & creative officer of Allebach Communications. "After meeting with their team over the course of several months, they felt we were well-positioned to help propel the brands forward."

Independent agency Drumroll was tapped by My Fit Foods to handle brand identity development, retail experiential design and digital marketing. My Fit Foods produces handcrafted grab and go meals, targeting busy people who want to lead healthy lives. Previous work was handled in-house. "My Fit Foods strives to remain consistently in tune with how our customers are living their daily lives and how we can give them delicious and healthy food options that fit their needs," said David Goronkin, CEO of My Fit Food. "Drumroll's focus on creating brand love through thoughtfully planned and executed customer experiences aligns perfectly with …

nFusion was named agency of record for Helm Boots. Previous work for Helm was handled in-house. The brand opted to hire an agency based on recent company growth. "We chose nFusion because of its nimble approach to marketing and proven ability to drive sales," said Joshua Bingaman, Founder of HELM Boots. "Their personalized, thoughtful approach is really in line with our brand philosophy and they truly understand the unique way our audience is influenced. nFusion's expertise will be paramount to our growth as we expand to other markets and extend our product line."

Radio Flyer named Current, part of the Interpublic Group of Companies, as its public relations agency of record, following a review. The agency will develop and execute communications programs supporting Radio Flyer's portfolio of classic products, upcoming launches 100th anniversary celebration in 2017. The account will be handled out of Current's Chicago office under the leadership of Amy Colton, an executive vice president at the agency. "Radio Flyer will mark a major milestone in 2017 as we& celebrate a century of facilitating family fun and lasting memories through imagination," said Robert Pasin, chief wagon officer of Radio Flyer. "The Current …

Roundhouse was named global agency of record for Reebok Classic. The Portland, Oregon-based agency is charged with creative development and production of all Reebok Classic campaigns beginning with the Spring/Summer 2016 and Fall/Winter 2016 seasons. The account will be led by Lani Reichenbach, account director and Mako Miyamoto, creative director. Roundhouse's relationship with Reebok also extends beyond Classics with the creation of retail campaigns for key Fitness products later in the year. "Roundhouse is a perfect fit for Reebok Classic," said Chris Bruyere, senior director, global brand creative at Reebok. "They have the experience and creativity we were looking for …

Stalwart Communications added Texas-based EMS software company MedaPoint, to its client roster. The agency will handle public relations, marketing and advertising work. MedaPoint develops software solutions for Emergency Medical Services departments. Its web-based applications cover all elements of operations - from dispatch to ePCR and billing. MedaPoint currently supports more than 1,500 private and municipal EMS providers. "MedaPoint has quickly become a recognized leader in software solutions for Emergency Medical Services departments across the United States," said David Oates, APR, president of Stalwart Communications. "We have first-hand experience working in the EMS industry and see numerous opportunities to engage with …