• Macy's Put's Media Assignment Into Review
    National retailing giant Macy’s has launched a media review.  Carat is the incumbent and has been invited to participate in the review.  The company confirmed the news to Adweek, noting that its policy is to conduct a review at least every five years. The company recently selected BBDO as its new creative agency.  The firm reported advertising expense net of cooperative ad allowances of $1.108 billion in 2017, down slightly from $1.153 billion in 2016. Last year vendors contributed $289 million in cooperative ad allowances to help support the promotional effort of their products in Macy’s stores. The comparable ...
  • Dalton Agency Wins GATE Petroleum AOR
    The agency will focus on the company's retail convenience stores, car washes and fuel services divisions.
  • Leo Burnett Wins Betfair Business
    Leo Burnett has defeated four agencies to land International AOR responsibilities for Betfair, following an in-house review. The incumbent agency was Lucky Generals, which was not part of the pitch process.
  • Baldwin& Wins KIOTI Tractor Account
    Daedong-USA is appointing Baldwin& as creative AOR for the company's KIOTI Tractor division to handle media, creative and strategy.
  • Crossmedia Wins Mini USA Business
    Mini USA is appointing Crossmedia as its media AOR for its Western Region, Tier 2 account.
  • Doner's Opioid Advocacy Campaign Goes National
    After finding success in Ohio, Doner's pro bono campaign to raise awareness about opioid addiction will now spread across the U.S. To date, the estimated value of the pro-bono campaign and donated media is more than $1.5 million.
  • KBS Packs Up PODS Account
    Portable storage and moving provider PODS is appointing KBS as its AOR to work across the company’s portfolio, including both the residential and commercial sides of their business, as well as expand the brand’s marketing presence. The assignment includes strategy and creative for all channels as well as front-end development of a new web application. This partnership grew organically after KBS successfully completed several projects across PODS’ different business units. “KBS is exactly the type of smart and strategic-minded partner we need during this pivotal time of growth for the PODS brand,” stated David Redmond, senior vice president, Residential, PODS. ...
  • Marcus Thomas Lands Masco's KraftMaid
    Masco Cabinetry is appointing Marcus Thomas (MT) as AOR for its KraftMaid brand following a competitive review. The Cleveland-based agency will be responsible for brand consulting, creative services, public relations, media, digital and social marketing support. Y&L previously represented the brand. Masco has big plans for KraftMaid, a repair and remodel brand. Following the establishment of a new headquarters in Livonia, Michigan last year, Masco announced KraftMaid will debut one of its largest new product launches with new door styles and decorative accessories to address the growing consumer trend towards repair and remodeling as well as new finish options for ...
  • Jack Link's Appoints GSD&M As Its New Creative AOR
    After a competitive review which began with about 30 agencies, Jack Link’s Protein Snacks is appointing Omnicom’s GSD&M as its new creative and strategy AOR, responsible for the Jack Link’s product line. The incumbent Carmichael Lynch declined to participate in the process. Austin-based GSD&M will launch new work under this partnership in the second or third quarter. That work will include a new brand strategy and creative campaign. There is no word on whether the agency will continue the tagline Feed Your Wild Side or with the Sasquatch ads, for which the brand is well known. At this time, media ...
  • Hakuhodo Wins Honda Assignment
    Honda has appointed Hakuhodo Collective for ad duties across Europe, Campaign reports. The Japanese agency will draw resources from a number of its agencies including Sid Lee Paris and Southpaw Creative.  
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