• PA-Based Giant Food Taps Brownstein Group As AOR
    Giant Food Stores, LLC has appointed Brownstein Group (BG) as its AOR following a formal review.  The Carlisle, PA-based Giant operates more than 170 neighborhood stores under the Giant and Martin's brands mainly in Pennsylvania and West Virginia, with a few others in Maryland and Virginia.  Under the partnership, BG will be responsible for creative voice/identity as well as video advertising, including TV and online video, as well as radio.  "We recently announced plans to invest $70 million within the Commonwealth, so it was important for us to partner with an agency that not only had the best strategic and ...
  • Catch New York Wins Eau Palm Beach Resort & Spa Media/Digital AOR
    Ad shop Catch New York has been selected as the new media and digital agency of record for Eau Palm Beach Resort & Spa.  The agency is tasked with creating a comprehensive media strategy and campaign that will incorporate the property’s new branding.  In addition, Catch will assume management of the websites for both the hotel and spa.  The agency will also work to leverage the resort’s position as a Forbes Five-Star/AAA Five Diamond property, as well as manage the global reputation of Eau Spa.  Founded in 2011, the agency has served an array of brands  including HPE and Nike, as well ...
  • The Gate | New York Lands Military Association AOR
    The Military Officers Association of America (MOAA) is appointing The Gate | New York as the non-profit's AOR following a formal review. The agency will also handle media planning and buying. The account was previously handled by LM&O of Arlington, VA. The agency will be tasked with building brand awareness of MOAA’s mission, which is similar to AARP's services, but advocating on behalf of the more than 350,000 members from every branch of service — including active-duty, National Guard, Reserve, and retired.  To help bolster its membership ranks, MOAA is introducing the "Officer to Officer" campaign to address the variety ...
  • Doner Wins Gum Dental Products Assignment
    Sunstar Americas is appointing Doner as AOR for its Gum dental products division following a formal review.  The review was led by the Sunstar's new CMO Tracy Nunziata, who recently joined the company from Bayer to lead a more customer-centric approach to Gum’s marketing.  Previously, the company mostly handled marketing internally, and worked with Addison, TX-based  31,000ft for TV/broadcast planning while KWG was responsible for media buying.  Now, the MDC Partners-owned agency will oversee strategy and creative across consumer, professional and shopper marketing, in addition to managing media planning and buying for the entire Gum portfolio, which include Soft-Picks, toothbrushes, ...
  • Activision Taps space150 As Social AOR
    Activision is appointing space150 as its social AOR to focus on the Call of Duty and Bungie's Destiny franchises. The incumbent agency was Edelman LA.  space150’s Los Angeles office will handle the account that will provide social strategy as well as lead execution of program activities in the U.S. Separately the gaming has launched a creative agency review, Adweek reported today. Incumbent 72andSunny is defending.  
  • KBS Wins Hyatt Hotels Loyalty Assignment
    Hyatt Hotels is appointing Kirshenbaum Bond Senecal & Partners (KBS) as AOR for the chain's World of Hyatt Loyalty Program following a formal review.  KBS will lead all creative concepts, content and communication assets for the program, including multi-channel strategy and planning, ongoing member communications, program announcements and partnership initiatives. First up, Hyatt is introducing an exclusive promotion for World of Hyatt members to earn more loyalty points for staying five qualifying nights at Grand Hyatt and Hyatt Regency hotels.  The campaign includes member-specific emails, OOH and digital for both Hyatt.com and worldofhyatt.com.    
  • Honey Baked Ham Co. Selects Dragon Army As Web, Mobile AOR
    Dragon Army has been named web and mobile AOR for The Honey Baked Ham Company. Dragon Army will support all digital efforts for the retail store’s online and mobile presence including strategy, e-commerce, UX/UI, web and mobile development. “Our current focus is developing a refined mobile experience that exceeds shoppers evolving expectations,” stated Jo Ann Herold, CMO at Honey Baked Ham. “Dragon Army is one of the few agencies we've found that deeply understand consumer behavior and is equipped to build experiences that customers love to use.” Initial projects will focus on ensuring Honey Baked Ham’s online presence is ready ...
  • Miss America Crowns Y&R AOR
    Miss America is appointing Y&R as its new AOR as the organization undergoes a significant rebranding that will eliminate the swimsuit competition as well as pivot away from judging women based on their appearance. This was an informal review and there was no incumbent agency.  “Miss America is upending a 97-year-old brand as an empowering platform during a cultural tipping point," stated Leslie Sims, chief creative officer, Y&R North America. “We’re excited to be working with the organization’s new leadership as champions of dimensional and fierce women.  As advertisers, we should be creating content that ...
  • Dentsu Aegis Wins Estee Launder Media Assignment
    Cosmetics giant Estee Lauder has selected Dentsu Aegis Network to handle its media buying in most of the Europe, Middle East and Africa region. The incumbent was Omnicom’s Manning Gottlieb OMD, which retains the UK region. Campaign, which had the news first reported earlier today that the client spends about €30m (about $35 million) on ads in the region. The selection of Dentsu Aegis came after a review that was managed by ID Comms.
  • BMW's Mini Launches Retail Communications Review
    BMW brand Mini USA has launched a regional media review that will focus on the retail communications of its U.S. dealerships. The client confirmed the development to Adweek, which had the story first. The review is being managed by the search consultant Burnett Collective. Media agency UM handles the Mini’s national media assignment, which is not part of the dealership review.
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